smartusa

Intent on putting 2009 – and its devastating 41-percent sales plunge – into distant memory, Smart USA is rolling out its first lease incentive program designed to kick-start sales (along those lines, former Saturn ...

Just a few weeks ago, former Saturn general manager Jill Lajdziak was hired by Penske Automotive to head sales and marketing for its Smart USA operations. Now, Smart has announced that Lajdziak will take over the entire operation as the new president of Smart USA, replacing Dave Schembri who has ...

Saturn general manager Jill Lajdziak spent several months this summer and fall working closely with Roger Penske and his staff, trying to iron out the details of the brand's proposed purchase from General Motors. As we all know, that agreement fell apart when Renault's board of directors vetoed a ...

DaimlerChrysler's U.S. distributor for the tiny Smart fortwo has taken more than 20,000 reservations for the upcoming minicar, with customers paying $99 upfront for the privilege of being one of the first in the country to own one. With base models expected to start below $12,000 and rising up to ...

Smart USA has begun recruiting North American dealers to sell the diminutive two-seater and is starting with current DaimlerChrysler dealers. While those already selling DC products would not be required to build a stand-alone Smart showroom, they would have to dedicate 2,000 sq feet to the product ...