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    Official: Hot Wheels reveals life-size Darth Vader car at Comic-Con [w/video]
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    Let's face it; Darth Vader is a thousand times cooler than Luke Skywalker. The hero might get the girl, but in the case of Star Wars, it's his sister. Vader, though, controls the Death Star, two of them in fact. It turns out that the Sith Lord has a meaner car too, at least thanks to Hot ...

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    Report: Hot Wheels and Star Wars, together at last
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    If you are a Star Wars fan, the next few years are going to offer a treasure trove of stuff to enjoy. We are still over a year away from the release of Star Wars: Episode VII helmed by J.J. Abrams, and the marketing machine is already heating up hotter than Tatooine. So, Sith fans, have you ever ...

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    Video: Hot Wheels creates ultimate test track for dads
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    There have been some really crazy Hot Wheels tracks created over the years, from home-grown masterpieces like this to 'official' versions such as the "highest" wall track. But the folks at the diecast-car company have outdone themselves with this latest track, which was designed for dads, not ...

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    SEMA: Hot Wheels Ford Transit Connect is worth more if we keep it in the box
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    If the 2014 Transit Connect is anything like it's utile current-generation predecessor, and we suspect it is, it will undoubtedly be one of the most functional vehicles in North America. Ford has used the occasion of SEMA to turn the TC in to things that both make use of that functionality, and ...

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    Video: Go behind the scenes at the Hot Wheels design studio
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    Working at Autoblog is really a cool gig, but without question, working at the Hot Wheels Design Studio is cooler. Based at Mattel's headquarters, in El Segundo, CA - which is a bonus in and of itself for this Detroit-based writer - Hot Wheels is probably what every automotive designer thought ...

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    Video: Afterburner mini movie with Hot Wheels is a mad, mad world
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    Vanguard Pictures has released its latest stop-motion film, starring some of Hot Wheels' miniatures. Called Nitro Warriors 2: Afterburner, it's a continuation of the last Hot Wheels adventure, Nitro Warriors. Picking up right where the last episode left off, there's plenty of action, excitement ...

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    Video: Hot Wheels builds world's highest wall track
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    Any self-proclaimed Hot Wheels fanatic has surely built some sort of wall track in their house, but, like the ones from our childhoods, we're guessing it never involved repelling down the side of a seven-story building. Back in May, Hot Wheels built an epic wall track on the side of an apartment ...

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    Study: Honda Accord, Civic are America's most stolen cars
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    The National Insurance Crime Bureau has released its latest Hot Wheels study on the most popular stolen cars and trucks for 2012. The study has changed a bit from past years, with the new findings listing only the make and model of each vehicle, while taking into account all model years in its ...

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    Video: Learn how Hot Wheels built a life-sized Double Loop
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    At the 2012 X-Games, Hot Wheels attempted a death-defying, double loop. Unlike when you were a kid and actively trying to destroy your toy cars, though, this was a life-size attempt, with real drivers behind the wheel. The massive stunt, with two 66-foot-tall loops, was completed by Tanner Foust ...

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    Video: Hot Wheels stages competition to find its own world's best driver
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    Take the Race of Champions, keep its wide-ranging motorsports disciplines but replace national teams with duos called Red Outrageous, Yellow Powerful, Blue High Tech and Green Superfast. Give them rides from a toy store shelf and the cockiness of Top Gun, put them on courses from Mad Max and mix ...

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    Official: Hot Wheels Retro Entertainment series memorializes your favorite Hollywood cars
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    Hot Wheels has rolled out a new series of die-cast toys aimed directly at our nostalgic hearts. The Retro Entertainment Series plucks iconic cars from movie and television past, shrinks them down to 1:64 scale and packages them up for your buying enjoyment. The collection includes machines like ...

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    Official: Hot Wheels Camaro to make big debut at Indy
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    Chevrolet handed over the keys to 33 Hot Wheels Camaro Convertible Indianapolis 500 festival cars this week. Race directors get the luxury of driving the droptops around Indianapolis in an ongoing tradition with roots all the way back to the 1960s. The stunt is supposed to remind area residents ...

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    Video: Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts
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    There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro ...

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    Official: Ford says Raptor has become most sought-after truck for toy licensing
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    The Ford F-150 SVT Raptor is a fun truck for all ages, and not just when it comes to blasting over rough terrain at high speeds. Ford says that its off-road performance truck has performed just as well on the shelves of stores as it does on real-world trails with the truck being used as the ...

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    Report: Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]
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    Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from ...

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    ETC: Hot Wheels advertises microcars with life-size monuments
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    If you ever thought your car was as cool as one sold by Hot Wheels, then a parking lot at Shopping Center Norte in São Paulo, Brazil had your name all over it. Mattel's ad agency there, AGE Isobar, placed a giant rendition of Hot Wheels packaging at the front of the lot for one day last ...

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    SEMA: Chevy Camaro Hot Wheels Edition is not kidding around
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    Many a lifetime of car-love has started with a single Hot Wheels model. The diecast cars gave us early access to dreamy metal that we might not otherwise ever see, along with crazy versions of vehicles that we already knew and loved. The brand offers a perfect fit for the likes of the Chevrolet ...

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    Official: Chevy Camaro Hot Wheels Edition is the real deal, for SEMA debut
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    Do you remember your favorite Hot Wheels diecast of your youth? Can you imagine how cool it would be if that scale model were a full-size car? Well, apparently the folks at Chevrolet have teamed up with Hot Wheels to create a new Camaro Hot Wheels Edition for 2013, and it's the stuff of childhood ...

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    Video: Hot Wheels nails big boy world record corkscrew jump
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    If you're anything like us (adult men with a love of cars, reasonable amounts of disposable income and way too much time on our hands during the day) you might have anywhere from five to 500 feet of orange Hot Wheels track in your basement. If you do, you've likely twisted, suspended, stapled ...

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    Exclusive: Icon, Mattel speak on FJ40 trademark claims
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    Things are looking up for Icon. The company just moved from its tiny original location to a sprawling new facility, and every machine its craftsmen produce is sold before the final bolts are tightened. There's even talk of finding ways to triple production in order to keep up with demand. In ...

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