Hyundai is a huge multinational, selling cars in the U.S. since 1986. Hyundai's first U.S. product, the subcompact Excel, offered an aggressive, $5,000 price point and little else; its quality was abysmal, and despite a broad dealer network lacked the follow-up support the product - and its owners - deserved. By the early '90s quality was introduced and, once reliability was established, the brand was bolstered with the introduction of what Hyundai describes as the world's best - 10 years and 100,000 mile powertrain protection - automotive warranty.
Since 2010 Hyundai has sold over 500,000 cars and crossovers annually through a profitable dealer network in the U.S. The subcompact Accent is the least expensive (starting at $15,000) model in the lineup, the Sonata and Elantra sedans are the most popular, and the 3-row Santa Fe crossover, with options, is the most expensive. A redesigned Tucson, however, is gaining in popularity against the Sonata, and with a turbocharged 1.6 liter four and dual-clutch transmission, may be the most fun to drive.
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