It's rare that a new brand can make credible headway into the U.S. market. And if you don't believe it, try and find a showroom for Bricklin, DeLorean, Yugo or, more recently, Fisker or Scion. With that, know Chrysler, now organized as FCA, has done it, succeeding where few others do with the breakout of its Ram Truck brand from the Dodge umbrella in 2010. With an improved lineup of trucks in both 1/2-ton and 3/4-ton variants, along with diesels supplied by FCA partner VM (providing the light duty EcoDiesels) and Cummins (heavy duty), Ram has most of the bases occupied by Ford and GM covered, along with a tough truck image that would typically take decades to build rather than years. Going forward, FCA provides Ram with an opportunity to provide a contemporary commercial van, the ProMaster, and the potential to provide compact, unibody pickups now sold in other global markets.

On today's Ram showroom you'll see any number of variations of the Ram 1500 (the brand's most popular), 2500 and 3500, along with various heavy duty chassis cabs. And beyond the day-to-day commute is the 'get out and don't come back', epitomized by the Ram 2500 Power Wagon and offroad-oriented Rebel. And while the midsize Dakota has been discontinued, the success of GM's Colorado and Canyon, along with the continued sales success of Toyota's Tacoma, bodes well for the reintroduction of something midsize from the FCA's Ram factories.


2018 RAM 3500
2018 RAM 3500
MSRP:
$33,645
Engine:
5.7L V-8
MPG:
N/A
2018 RAM 1500
2018 RAM 1500
MSRP:
$27,095
Engine:
3.6L V-6
MPG:
17 City / 25 HWY
2018 RAM ProMaster 3500
2018 RAM ProMaster 3500
MSRP:
$35,995
Engine:
3.6L V-6
MPG:
N/A
2017 RAM ProMaster 2500
2017 RAM ProMaster 2500
MSRP:
$32,695
Engine:
3.6L V-6
MPG:
N/A
2017 RAM 3500
2017 RAM 3500
MSRP:
$33,245
Engine:
5.7L V-8
MPG:
N/A
2017 RAM ProMaster 2500 Window Van
2017 RAM ProMaster 2500 Window Van
MSRP:
$34,345
Engine:
3.6L V-6
MPG:
N/A
Should heavy-duty pickup trucks have window stickers with fuel mileage estimates?

Let us know what you think!

Big diesels have their benefits, but perhaps fuel mileage isn't one of them.
Dead man went unnoticed in pickup at airport for nearly 8 months

Authorities are stumped as to how this happened

He went missing in January, and wasn't found until this month.
Color match your 2018 Ram to your tractor with new Harvest Edition

Unless you have a John Deere...

The Ram with a focus on farmers.
Sponsored

For Sale

2017 Ram 3500
$57,995 / unknown miles / CA
2018 Ram 5500
$56,405 / unknown miles / CA
2016 Ram 2500
$30,991 / 14,821 miles / CA
AEV Ram Prospector First Drive
We get a taste of the off-road ability afforded to a couple of Ram pickups by aftermarket specialists AEV.
2015 Ram ProMaster City Wagon [w/video]
We go for a drive in the five-passenger wagon configuration of the new Ram ProMaster City, and report in.
2015 Ram ProMaster City Tradesman First Drive [w/video]
We test drive the 2015 Ram ProMaster City cargo van, a new entry in the small commercial segment.
2016 Jeep Wrangler recalled over impact sensor wiring

Another, smaller recall focuses on fleets.

There are no injuries/fatalities associated with the Jeep recall, and just one "potentially related injury" in the truck/police car recall.
Ram issues recall on heavy-duty pickup transfer cases

The majority of affected trucks are still sitting at dealerships.

According to Ram, the issue only reveals itself in two-wheel drive. Driving in four-wheel-drive mode should still be safe.
FCA recalling 323,000 cars for wiring, software issues

Roughly 323,000 vehicles will be recalled for an insufficient crimp in a wire harness that could lead to a loss of power.