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What's Worth What? AdAge looks at values of automakers' marketing accounts

Although auto industry money is a bit tight at the moment, in order to sell vehicles, automakers have to buy advertising. Lots of advertising, in big, expensive campaigns with high production values and creative that's at the vanguard of style. Advertising agencies that can handle the needs of giant clientele with international brands are still happy to welcome automotive accounts through the doors. Advertising Age has taken a look at the still-big auto advertising business and what fifteen assorted manufacturers drop on advertising per ... Read more →

Car puts together its favorite commercials Jonathon Ramsey

Car has listed what it considers ten of the "best, funniest, and cheesiest" UK car adverts. Those of us Stateside aren't likely to have seen many of them, like that for the Austin Allegro -- ...

AdAge: Bargain bin Chrysler a marketing nightmare Chris Tutor

Whoever ends up with Chrysler will obviously face a myriad of logistical problems from suppliers to unions. But Advertising Age takes a look at the marketing muddle that will need to be overcome soon ...

What's Worth What? AdAge looks at values of automakers' marketing accounts 2 months ago on Autoblog

Although auto industry money is a bit tight at the moment, in order to sell vehicles, automakers have to buy advertising. Lots of advertising, in big, expensive campaigns with high production values and creative that's at the vanguard of style. Advertising agencies that can handle the needs of ...

Car puts together its favorite commercials 2 years ago on Autoblog

Car has listed what it considers ten of the "best, funniest, and cheesiest" UK car adverts. Those of us Stateside aren't likely to have seen many of them, like that for the Austin Allegro -- called "The new driving force from Austin" -- but there's enough old and new for everyone. Even Steve ...

AdAge: Bargain bin Chrysler a marketing nightmare 2 years ago on Autoblog

Whoever ends up with Chrysler will obviously face a myriad of logistical problems from suppliers to unions. But Advertising Age takes a look at the marketing muddle that will need to be overcome soon after signing the deed. The article points out problems such as competing models like the Chrysler ...






Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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