Although auto industry money is a bit tight at the moment, in order to sell vehicles, automakers have to buy advertising. Lots of advertising, in big, expensive campaigns with high production values and creative that's at the vanguard of style. Advertising agencies that can handle the needs of giant clientele with international brands are still happy to welcome automotive accounts through the doors.
While we are currently paying more at the pump than ever before, many of our readers likely remember that this is not the first time the country has faced a sudden increase in gas prices and the desire for higher fuel economy. In the early seventies, both new emissions regulations and a shortage of gasoline in the U.S. turned the auto industry upside-down in just a few years. In fact, the first horsepower wars reached an apogee in 1970, with cars like the original Hemi Mopars, Chevrolet Chevelle
Whoever ends up with Chrysler will obviously face a myriad of logistical problems from suppliers to unions. But Advertising Age takes a look at the marketing muddle that will need to be overcome soon after signing the deed.