In Philadelphia, city officials are running a public-safety campaign that implores road users to simply "Put. Phone. Down." In Florida, a similar advertisement reminds people, "Alert Today, Alive Tomorrow." Interestingly, the campaigns are directed at pedestrians, not drivers.
The Governors Highway Safety Association has released an analysis of preliminary pedestrian fatality traffic data for the first six months of 2014. The study indicates deaths for the year are likely be be about the same as 2013, indicating slow progress with pedestrian safety efforts.
Some automakers are saying that adding a fake engine noise – or some other warning sound – to plug-in vehicles would subtract that "cha-ching" sound from auto dealers cash registers. The Alliance of Automobile Manufacturers and some automakers outside the group say a mandate for artificial noise makers on electric cars could cause fewer people to buy them, Automotive News says.