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    Video: Fiat looks to retire 'Fix It Again, Tony' by knocking Honda
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    Ask Americans what Fiat stands for, and the odds are pretty low that you'll hear, "Fabbrica Italiana Automobili Torino" to be the answer. The more far likely response is "Fix It Again, Tony." The ignominious moniker comes from the brand's stint selling often unreliable models in the US in the ...

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    Report: Hyundai US marketing chief steps down
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    For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect. A career automobile marketer, ...

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    Official: Jim Farley to lead Ford of Europe
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    "We are excited to see Jim and Stephen take on these new roles as they bring unique skills, experience and fresh perspectives to these critical positions." – Mark Fields Ford marketing chief Jim Farley is taking over the company's troubled European operations as part of an executive ...

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    Read This: Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]
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    Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the ...

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    Video: Yamaha R3 entry-level sportbike gets endorsement from Colin Edwards
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    Yamaha is already known for making some very well-liked sportbikes with models like the R6 and R1. For 2015, it has one more to add with the YZF-R3, and this cycle is the smallest in the family yet. To build some hype for this little motorcycle, Yamaha grabbed former MotoGP and Superbike racer ...

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    Official: LeBron James to rep Kia K900
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    "I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador." – LeBron James LeBron James is taking his talents to Kia. The 10-time NBA all-star has signed on with the Korean automaker as a spokesman for Kia's ...

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    Video: Chevy Silverado frame twist test a marketing victory versus Ford
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    The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking ...

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    Video: Kia Soul EV ad campaign charges up with sexified hamsters
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    It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much. This is Kia's latest commercial for the 2015 Soul EV, and it ...

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    Report: National Guard ends controversial NASCAR, IndyCar sponsorships
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    The US National Guard has spent $44 million on sponsorships in NASCAR and IndyCar this year, a particularly troubling figure in a time when every military expenditure is given careful scrutiny. That's prompted some members of Congress to question the usefulness of the motorsports ...

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    Video: Chevy Bowtie shows up on the most famous jersey in soccer
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    Manchester United fans, it's time. Your famous red jersey will soon bear the Chevrolet Bowtie, regardless of any boycotts you may plan. To celebrate this fact, Chevy has put together a video of the evolution of the kit (kit being British English for the uniform, including the jersey) through the ...

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    Video: Street Glory Mappers turning cars into dynamic billboards like this
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    A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video. Street Glory Mappers equips the ...

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    Video: These ads are how Colorado and Washington are combating their pot DUI problem
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    Consider our buzz harshed. Legal pot use in Washington and Colorado has had a number of benefits – the Highest State has seen a 2.5-percent drop in violent crime and a big bump in tax revenues ($10 million during the first third of 2014). Washington, meanwhile, is expecting a $190-million ...

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    Exclusive: Why the 2015 Lincoln MKC is 'holding some powder'
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    Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on ...

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    Video: VW's new German E-Golf spot looks awfully familiar
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    Ever have the feeling of déjà vu? Volkswagen has released a new video in Germany for the all-electric E-Golf, which is all well and good. The problem, though, is that it looks just a bit familiar. See, there are a lot of parallels between this ad and a certain Chevrolet spot for ...

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    Official: Chrysler releases Born Maker ad campaign for 2015 200 [w/video]
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    "The 200 sets the benchmark, for us, on how we plan to develop cars going forward." – Marissa Hunter Is the 2015 Chrysler 200 the most important new product for Fiat Chrysler Automobiles? While it is certainly debatable, we'd be strongly inclined to say "yes." As the first competent ...

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    Report: Dancer who portrays Kia hamster accused of disability fraud
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    Tsk, tsk, dancing hamster. Kia's trio of anthropomorphic rodents may be down a member, as the actor that portrays one of the dancing hamsters has been arrested on charges of disability fraud. According to The Huffington Post, 27-year-old LeRoy Barnes accepted over $51,000 in disability payments ...

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    Video: Ken Block and friends race light in silly-beautiful Castrol commercial
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    How does one make fast, loud, drifting cars better? Well, you can add more fast, loud, drifting cars or you can add lasers. Either or, really. In this case, Castrol did the right thing and added both, creating a highly stylized commercial for its Edge Titanium motor oil starring South African ...

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    Report: The story of Maybach, Lorde, her hit song Royals and unintended consequences [UPDATE]
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    Update: ChoiceStream e-mailed to clarify some errors in our post, so we've updated the text below. ChoiceStream also let us know that "Maybach is not a client of ChoiceStream. ChoiceStream measures advertising audience trends via its Audience Cost Calendar Index, which tracks more than 300 ...

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    Video: First 2015 Hyundai Sonata ad surfaces
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    The new Hyundai Sonata just made its debut at the 2014 New York Auto Show, but it's already begun making its slow march towards dealers, meaning it's about time we start seeing ads for the new family sedan on the TV and internet. This 62-second spot is one of the first. The ad places a ...

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    Report: VW planning to push Hyundai for World Cup eyeballs
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    Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of ...

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