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Hyundai and Kia dealers in Grand Junction, CO, are buying $180,000 in gift cards for local businesses and giving them away to previous customers as part of a new marketing strategy. Not only does the plan get more buyers into the the showrooms than traditional advertising, but it reinvests money back into the community.

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Ford is promoting Mark LaNeve to become the head of the automaker's marketing, sales, service and dealer relations in the US, replacing John Felice, who is retiring. LaNeve is an auto industry veteran with previous experience in high-ranking position at General Motors, Volvo Cars North America and others. His previous position was as the chief operating officer at Global Ford Team, the Blue Oval's global advertising agency.

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Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing.

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Automotive News article says the Lexus December to Remember campaign started in 1998 that helped turn December into one of the biggest months of the year for car sales. Before that - and "that" wasn't that long ago - December was close to last in sales because no one seriously considered buying a car for Christmas.

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Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover.

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Volvo is completely rethinking its marketing strategy with an approach that it calls the Volvo Way to Market. The revised plan means an increase in the company's advertising budget overall and a totally different way to allocate those funds. The most dramatic shift is the Swedish automaker's decision to begin selling its models online directly to customers worldwide.

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Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portio

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Ask Americans what Fiat stands for, and the odds are pretty low that you'll hear, "Fabbrica Italiana Automobili Torino" to be the answer. The more far likely response is "Fix It Again, Tony." The ignominious moniker comes from the brand's stint selling often unreliable models in the US in the '60s and '70s, and it remains in some minds today. However, Fiat thinks the time is right to challenge the old stereotype, and it's doing just that with a new commercial for the forthcoming 500X compact cro

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For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.

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"We are excited to see Jim and Stephen take on these new roles as they bring unique skills, experience and fresh perspectives to these critical positions." – Mark Fields

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Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the n

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Yamaha is already known for making some very well-liked sportbikes with models like the R6 and R1. For 2015, it has one more to add with the YZF-R3, and this cycle is the smallest in the family yet. To build some hype for this little motorcycle, Yamaha grabbed former MotoGP and Superbike racer Colin Edwards to make a somewhat humorous, if cheesy, video.

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The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.

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Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again.

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It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.

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The US National Guard has spent $44 million on sponsorships in NASCAR and IndyCar this year, a particularly troubling figure in a time when every military expenditure is given careful scrutiny. That's prompted some members of Congress to question the usefulness of the motorsports partnerships.

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Manchester United fans, it's time. Your famous red jersey will soon bear the Chevrolet Bowtie, regardless of any boycotts you may plan. To celebrate this fact, Chevy has put together a video of the evolution of the kit (kit being British English for the uniform, including the jersey) through the years, overlaid with the team's famous song, Glory, Glory Man United, a tune better know to us Yanks as the Battle Hymn of the Republic.

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A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.

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Consider our buzz harshed. Legal pot use in Washington and Colorado has had a number of benefits – the Highest State has seen a 2.5-percent drop in violent crime and a big bump in tax revenues ($10 million during the first third of 2014). Washington, meanwhile, is expecting a $190-million increase in tax revenues over the next few years. The legalization of marijuana has also – some might say predictably – contributed to increases in driving while high. Not cool, Washington and

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Uwe Ellinghaus Says Greenwashing Won't Work

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of th

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