marketing

If you thought the recent distracted driving campaign from Mini in Mexico was messed up, then check this out. The UK Department of Transport has teamed up with advertising company Leo Burnett Worldwide to create a new ad campaign called Pub Loo Shocker with the hopes of reducing drinking and ...

We wanted to play this one straight, but since it involves Fast & Furious 6 we just couldn't figure out how. Alfa Romeo is touting the role of the Guilietta in the next episode of car guys and gals versus bad guys and gals, and the now-Europe-inclusive franchise is using the post-stunt ...

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past – like it did with ...

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years ...

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of ...

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. ...

Automakers have a long and checkered past when it comes to attempting to market cars specifically to woman buyers. Stabs at attracting the female sex have ranged from the subtly sexist notion that woman are really only shopping on behalf of their children's needs, to out-and-out condescension of ...

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days – strong rumors that the Chevrolet and Cadillac ad accounts are ...

Full Disclosure: in my younger days, I loved nothing more than tormenting passengers with my behind-the-wheel hijinks. Once, after a particularly artful handbrake turn on a two-lane at around 50 miles per hour, I left one backseat occupant crying in their own lap. This isn't necessarily something ...

For all the advantages public transportation offers, relying on your local bus is typically about as entertaining as taking in someone's lint collection. Telecommunications giant Qualcomm set out to remedy that scenario at one stop by switching out the bus schedule on the wall for a URL. ...

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young ...

Kia is out to answer life's big questions in its ad for the upcoming Super Bowl. Questions like: Where do babies come from? The spot follows one father as he spins a tale to shield his young son from the world of adult truths. The story starts on planet Babylandia, where infants of every species ...

Between the global success of the Chevrolet Cruze and the poorly received "Chevy Runs Deep" tagline, Chevrolet will be aligning all of its marketing behind a new global campaign called "Find New Roads." Looking at the big picture, Chevrolet says this new tagline will be used to create "one global ...

If you ever thought your car was as cool as one sold by Hot Wheels, then a parking lot at Shopping Center Norte in São Paulo, Brazil had your name all over it. Mattel's ad agency there, AGE Isobar, placed a giant rendition of Hot Wheels packaging at the front of the lot for one day last ...

The story of General Motors and Facebook has been a strange one. First, GM backed out of a $10 million advertising strategy with Facebook at a crucial time, just before the social media platform's IPO in May. Then, the man behind the move, Joel Ewanick, was fired from GM for apparent details ...

There are plenty of fans of Tupac Shakur who would have no idea that the rapper who sang "How Do You Want It" and "Str8 Ballin'" could also do a pretty good Langston Hughes with poems like "The Rose that Grew from Concrete." Someone at Ford did, though, and has used the poem from the late West ...

What do you do with a new success? Work it. The still-warm A-Class is already the most successful launch in Mercedes-Benz history, yet the German brand is still coming up with new ways to show it off to more people. The latest example comes from Mercedes' Japanese outpost, which has created an ...

Albert Einstein's image has been used to sell everything from computer software to life insurance. In 2009, General Motors used the legendary physicist's face it in an ad for the 2010 GMC Terrain. It ran only once in a single issue of People Magazine. Hebrew University of Jerusalem sued the ...

Throughout these tough economic times, automakers have looked all over for new marketing ideas to get their products noticed. Ford is no stranger to experiments in marketing, and its chief marketing man, Jim Farley, confirms that the video game industry, of all places, is one place where he looks ...

Isaac Mizrahi's clothing collection "inspired by the all-new 2013 Chevrolet Malibu" will hit the LivingSocial Shop in less than a week. Pitching the Malibu to women, Chevrolet announced in August that the fashion designer would create a line with cues taken not just from the Malibu, but also from ...