marketing

General Motors took dead aim at the Ford F-150 during the Super Bowl by airing a spot for the Chevrolet Silverado. The ad featured a post-apocalyptic scene where only Silverado owners survived the end of the world and Ford customers were left to fade into the fossil record. Interestingly enough, ...

This is awkward. According to The Detroit Free Press, the now famous Made In Detroit apparel may come from as far away as the Dominican Republic. While Bobby Moscow, LLC, the company behind the official Made In Detroit shirts, designs and screen prints the Ts and other garb in Detroit proper, the ...

We'll be the first to admit we weren't overly taken with the Super Bowl commercial Honda worked up featuring Matthew Broderick. The company has a long history of genuinely great advertising, and while the countless Ferris Bueller's Day Off references were clever, the ad didn't really come close ...

Audi apparently couldn't wait until the Super Bowl to show off the ad it will run during the Big Game. The German automaker has released its spot, and sure enough, the quick clip has cashed in on the current vampire craze. The commercial features a clutch of gen x/y/millennial 20-something vamps ...

We've entered a new age of advertising, friends. One where manufacturers gleefully shill for their own ads instead of actual products. We've seen it with the teaser as for the Volkswagen Super Bowl spot, and now Audi has jumped into the game. It's Inception gone marketing – an ad within an ...

Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its "Drive One" tag line for "Go Further," which will be used in marketing campaigns in both the U.S. and Europe. Ford had been using the line "Feel the ...

Volkswagen has once again proven itself capable of crafting some seriously clever advertising, and with the Super Bowl quickly approaching, all eyes have turned to the automaker to see what the company has in store this year. In order to stoke even more interest, Volkswagen has released what it ...

The Detroit Free Press reports General Motors may be out to reorganize its marketing effort once again. According to the report, Chief Marketing Officer Joel Ewanick noted at the 2012 Detroit Auto Show that the company is currently in the process of reviewing the agencies that handle media buying ...

No matter what you think about the BMW brand or its vehicles, you've got to admit that it's got the greatest slogan of any car company, ever. "The Ultimate Driving Machine" is one of those timeless phrases that ad execs dream about and companies pay millions to come up with. According to The New ...

Moments of brilliance can lurk in the most unexpected places. The character Red from "That '70s Show" once pontificated, "Being a man is all about doing things you don't want to do." Herb Younger knows that better than most. The guy bought a 1965 Chevrolet Impala SS with a 396 brand new, spending ...