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Environmental concerns have made their way to the land of Oz, and GM's Holden division has responded by appointing its first-ever Energy and Environment Director. Richard Marshall will take the post beginning on January 12 of next year and will report directly to the Chairman and Managing Director, Mark Reuss. This addition seems appropriate now that Holden has announced its new EcoLine, which seeks to lower the fuel consumption of all automobiles so equipped. Other steps taken to improve its ec


Australia's Holden, a unit from General Motors, has announced a new badge for all vehicles that it equips with some sort of alternative fuel or gas-saving technology: ecoline. Holden faces a bit of an uphill climb when it comes to environmentally-friendly technology, as the marque is best known for its large, rear-wheel drive, V8-powered coupes, sedans and utes. This new ecoline badge is meant to soften that image somewhat. Unfortunately, the ecoline badge won't mean much until 2012 or so when h

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