fiat 500 by gucci

Fashionable Europeans demand a few staple accessories. Things like a Gucci bag, a Fiat 500 and a tiny quivering dog to put in both. Fiat may not be in the breeding business, but the first two came together when the Italian automaker teamed up with the Italian fashion house to come out with the ...

A company like Fiat has proven itself eager to take on new challenges. Dominate Italian industry? Done. Undertake a partnership with the world's largest automaker, then extract billions after pulling out? Done. Take over one of ...