edge


SEMA 2009: The rest of the best at the Ford display

SEMA is an interesting show. We go in knowing full well that 60-75% of the cars we'll be walking past and/or covering are just trash. Sorry if this bombshell offends anyone, but your Chrysler 300C doesn't need 26-inch hoops, nor seventy gallons of sparkle orange paint. Or diamonds. But, as Doyle Brunson might say if he covered cars instead of being the Godfather of Texas Hold 'Em, that's SEMA. We mention this in the "other Fords" post because some of these custom FoMoCos look fantastic, or at least pretty good. But 60-75% of them, well, ... Read more →

REPORT: Labor unrest in India to cause Ford to idle key NA crossover plant Jonathon Ramsey

Rico Auto Industries in India makes transmission parts for Ford's Flex and Edge, along with its upscale Lincoln MKT and MKX twins. Unfortunately for the Blue Oval, Automotive News is reporting ...

Steeda gets all tweaky with Ford's Edge Jonathon Ramsey

If you need more edge – and speed – for your Ford Edge, Steeda could have the package for you. Called the Steeda Edge Sport, it is claimed to be "the perfect answer to those that want to ...

Review: 2009 Ford Edge Sport offers big wheels, key improvements Dan Roth

Twenty-two inch wheels. A chocolate bar shy of two feet, the 2009 Ford Edge Sport has alloys the size of manhole covers. Despite being made of aluminum, these wheels pull the eyes of onlookers ...

Ford will shut down 10 N.A. plants in early January Chris Paukert

A bitingly cold wind is sweeping through the Motor City this day, but the bigger chill continues to be the rapidly increasing number of idle plants from Detroit's automakers. As part of a ...

VIDEO: Ford of Canada makes cars out of people 1 year ago on Autoblog

Click above to watch Ford's new commercial for Canada Ford would like to think that it's a car company for the people, and the Blue Oval's latest TV commercial for Canada features zero cars. What the ad does show is a group of men and women dressed in Ford-issue blue going Cirque Du Soleil to form ...

Edge vs. Lambdas - money talks 1 year ago on Autoblog

Ford sent but a single model into the roiling crossover market battle with GM's Lambda trio quartet. How did the Edge move 130,000 units alone while GM needed the aggregated sales of the GMC Acadia, Buick Enclave, and Saturn Outlook to close 137,000 deals? Money. It's a simple case of throwing lots ...

Ford Edge headed to Brazil 1 year ago on Autoblog

It seems like America is the only place where American cars aren't popular. Buick has huge numbers in China, and Ford's having a lot of success in Brazil. Sales of the Fusion sedan took off to the point that it now leads the midsize segment there. Riding high on the Fusion's success, Ford's sending ...

J Mays set to overhaul Ford's global design 2 years ago on Autoblog

Rather than have disparate design wings flung across the globe, all speaking in a different tongue, Ford's tasking J Mays with teaching everyone the design equivalent of Esperanto. The new, unified, global design language will replace the "Kinetic Design" that Ford of Europe employs, as well as ...

Free Prize Inside! Ford and Kellogg's supply kids with Hot Wheels 2 years ago on Autoblog

Americans spend billions of dollars on breakfast cereal every year, and there is no better way to place advertising at the family breakfast table. Ford knows that and has teamed up with Kellogg's to give kids of all ages a Hot Wheels collector card featuring either the F-150, Mustang, or Edge. The ...

Tuning the untunable? H&R takes it to the Edge 2 years ago on Autoblog

Click the image above for a gallery of high-res images. When we think of tuning potential, the Ford Edge doesn't immediately spring to mind. We've driven it. We like it. But it doesn't strike us as the perfect platform for a dump and dubs. H&R disagrees, and after last year's showing at SEMA, ...

Autoblog Week in Photos: Week of June 25, 2007 2 years ago on Autoblog

The Autoblog crew is being pulled in a million different directions right now, with plenty of OEM-sponsored events and car show to attend. We also got ourselves into a couple of competing crossovers, the Ford Edge and the Subaru Tribeca, and a couple new BMWs were unveiled as well. We fit in ...

In the Autoblog Garage: 2007 Ford Edge SEL AWD 2 years ago on Autoblog

The advent of the crossover is fully upon us, so much so that no one even snickers at the name anymore. After all, SUVs have become persona non grata to many buyers thanks to their thirsty nature in a world where "cheap gas" is a phrase that seems quaint. That said, people still like the other ...

Ford increases Edge sales projections to 120k yearly 2 years ago on Autoblog

When we drove the Edge in San Francisco last year, we came away rather impressed by Ford's newest entrant into the highly competitive CUV market. Apparently, we're not alone. Consumer demand for the Edge has continued to increase since its launch, causing Ford to raise its sales forecast from ...

Ford trucks and SUVs giving way to CUV sales 2 years ago on Autoblog

In 2000, more than 500,000 CUVs were sold in the U.S. In 2006, nearly 2,500,000 CUVs were sold, nearly a 400% increase in just six years. In fact, CUVs and midsized cars now account for 50% of the industry's sales, having claimed 20% from the sales of trucks and SUVs. With crossovers in general ...

Autoblog Podcast #63 2 years ago on Autoblog

It's nice to be back in the swing of things. We're once again cranking out weekly podcasts, and #63 is a compact one. We start off salivating over the news that the next generation Suzuki Swift will be headed for US shores. We devolve from discussing an unsubstantiated rumor into wistful praise for ...

Ford Edge sales gain momentum 2 years ago on Autoblog

To many, the 2007 Ford Edge represents the best Ford has to offer in its current lineup, and sales of the stylish crossover are starting to fulfill the vehicle's promise. The Edge has only been on the market for four months, and it's already within 1,000 monthly units of the segment leaders Toyota ...

Ford Edge inspires fitness apparel for hockey player's clothing line 2 years ago on Autoblog

For those Ford Edge owners who have been wondering what to wear with their new CUVs, Ford has teamed with Detroit Red Wings goalie Dominik "The Dominator" Hasek on a range of Edge-branded apparel. Aimed at active women and available through Dominator Clothing's online store and it's Birmingham, ...

VIDEO: New "Proof" commercial puts Ford's best foot forward 2 years ago on Autoblog

Clever commercials are nice. A grin on our face certainly increases the chance we'll remember the brand that made us laugh. But now isn't a time for jokes at Ford Motor Company, which finds itself ensconced in a difficult turnaround plan that has yet to get in gear. That's why we actually like this ...

Welcome to the family: Ford Edge gets first rebate 2 years ago on Autoblog

The arrival of the Edge CUV is now complete with word that Ford has just put some cash on the hood of its golden child for the first time. In reality, the incentive is being offered only for base SE models and is paid to the dealer to use how he or she feels fit. So it's not like you'll be seeing ...

Ford offers $500 incentive on Edge 2 years ago on Autoblog

Good news for CUV buyers: The Ford Edge now has up to $500 in rebates on the hood. The bad news is that you can only get the discount on the base SE model. Right now the SEL and SEL Plus models are selling at a ridiculously high 80% of total mix, which is better than Ford anticipated. Talk about ...

Why did Mazda axe the MPV with this in the wings? 2 years ago on Autoblog

Despite the protestation of General Motors and Ford, we believed the Chrysler Group's take on the minivan market's current state given at the Detroit Auto Show. According to the boys and girls from Auburn Hills, the market for Soccer Mom-mobiles will likely hold steady, and they hope to enjoy an ...

Ford earns two IIHS Top Safety Picks for Edge and MKX 2 years ago on Autoblog

The Ford Edge is off to a strong start in sales, at least stronger than the Fusion's first full month of sales, and word has come from the Insurance Institute for Highway Safety that the CUV and its platform mate, the Lincoln MKX, has earned a Top Safety Pick, which should help move a few more ...

Tech trifecta: Ford unveils fuel cell, hybrid electric Edge, with a plug! 2 years ago on Autoblog

Click the image above for a full gallery. When Ford unveiled their Airstream concept in Detroit, any attention to its revolutionary drivetrain was lost due to its funky styling and the debut of GM's own plug-in effort, the Volt. Knowing that pie-in-the-sky concepts will only do so much for the ...

Lights out: Production ends for Ford Freestar 2 years ago on Autoblog

Thank God it's over. Goodbye Freestar, you won't be missed. Ford has turned out its last head-gasket-consuming, transmission-torturing, flaccid minivan. It was a good try twelve years ago when it debuted as the Windstar, but time has not been kind to Ford's efforts. Moreover, Ford was not kind to ...

Bottom up? - Ford rolls out a grass-roots effort 2 years ago on Autoblog

Ford's trying a multi-pronged approach at raising the public's awareness of their turnaround efforts. Of course the big, glossy, traditional marketing campaigns will lead the way, but the Blue Oval's also beating the streets. Ford is sending execs across the land to talk with community groups like ...

Ford's $80 million marketing blitz for the Edge: Will it work? 2 years ago on Autoblog

Ford will be spending $80 million dollars on a marketing blitz to educate the public on its new Edge CUV. Now we all know how important the Edge is to Ford's fortunes, so a monster marketing budget isn't a big surprise. A large portion of the monies will go to MSN.com, which is setting up the URL ...

Hallelujah! Ford Edge begins shipping 2 years ago on Autoblog

After some snafus in the supply chain forced a few weeks of delay, Ford has finally begun shipping the Edge, a vehicle that's been built up in the press as the automotive equivalent of a Hail Mary Pass. While we don't think Ford's in that dire a situation, the Edge is certainly a significant launch ...

Aw, Snap! Ford delays release of Edge and MKX 3 years ago on Autoblog

Ford informed its dealers yesterday that the Edge and Lincoln MKX crossovers will not arrive at dealership in mid- to late-November as previously planned, but would instead be delayed a couple of weeks until at least December. Joe Hinrichs, Ford's vice president of North American manufacturing, ...

Ford cutting production big time in 2007 3 years ago on Autoblog

A week ago, Ford posted a $5.8 billion loss due to sagging North American sales. To make things worse, CFO Don Leclair announced yesterday that Ford expects North American production for the first six months of 2007 to be down 8 to 12 percent from 2006 due to lower demand for its products and at ...

First Drive: Ford Edge in the City by the Bay 3 years ago on Autoblog

Click the photos for hi-res images. Ford makes a compelling case about the marketability of the Edge. Their newest crossover seems to fit every demographic you can throw at it. Whether its aging baby-boomers who have a hard time with ingress and egress, recent empty nesters who are ditching their ...

Ford shows off three new pace cars for NASCAR's season finale 3 years ago on Autoblog

click on image to enlarge Ford probably paid a lot of money to sponsor NASCAR's season ending series of races at Homestead Miami Speedway in November. Dubbed Ford Championship Weekend, season enders for the Craftsman Truck Series and Busch Series will precede the Ford 400 on November 19th, the last ...

Ford expects U.S. shift to smaller cars to last for years 3 years ago on Autoblog

Ford Motor has seen the future, and it's dominated by crossovers and small cars, according to the company's sales analyst George Pipas. Crossover sales are expected to hit 2.4 million units this year, and pass the 3 million mark by 2010. Pipas expects crossovers and small cars to dominate the market ...

Spy Shots: 2008 Mazda Tribute 3 years ago on Autoblog

The next Mazda Tribute has been captured by the long lense of KGP Photography during some late-stage testing that affords us an uninhibited view of the next ZUV (Zoom Utility Vehicle) from Mazda. Clearly the overall shape of the Tribute's sister ute, the new 2008 Mercury Mariner, remains, but ...

Ford brings the bling to SEMA 3 years ago on Autoblog

We've already reported on GM's plan to capitalize on the urban trend of throwing dubs on Grandma's Buick by crashing SEMA with 11 customized Lucernes. Ford intends on bringing their own brand of bling in the form of two custom Edges, a pair of worked-over Lincolns and one turbo'd Fusion. The Ford ...

Ford Bold Moves - Episode 13: Close to the Edge 3 years ago on Autoblog

The Ford Bold Moves web-based documentary reaches lucky number 13 today and focuses it's power over audio and video on the upcoming Ford Edge. "This launch is absolutely crucial," says Mark Fields in the episode, and we couldn't agree with him more. I say as much in an accompanying piece on the ...

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Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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