dieter zetsche

A report by the Center of Automotive Research at the university of Duisburg-Essen in Germany has revealed that Mercedes-Benz, currently the number three luxury carmaker, could move up to number two in 2015, Automotive News reported. Mercedes owned the second slot until last year, when Audi ...

It was only a few weeks ago that Mercedes-Benz CEO Dieter Zetsche laid out his global sales vision for the brand, aiming to be the world's Number One luxury automaker by 2020 with 2.7 million annual sales. One component of that plan is building another plant in North America, and a report by the ...

Usually our sister publication Translogic is out putting futuristic transportation hardware through the paces or talking to geeks who are trying to reimagine the very infrastructure of our world. But this week, the show has a decidedly more conventional subject: Interviews with Daimler CEO Dieter ...

Size still matters, but the quest to be number one is also getting more headlines. Mercedes-Benz is the latest to stake its future on taking the top slot, with CEO Dieter Zetsche aiming to be the world's largest premium maker by 2020. The specific number is 2.7 million vehicles sold that year, ...

For every college student with a Che Guevara poster on their dorm room walls and a copy of Motorcycle Diaries on their shelves, there are plenty of Americans who remember the communist leader as a cold-blooded killer. That's the problem with revolutionaries; they're nothing if not divisive. ...

In between debuting the Smart for-us and SL on the floor of the Detroit Auto Show today, Mercedes-Benz thought it right to bring out two brown cars that are actually green: diesel and gasoline flavors of the E-Class hybrid. In fact, the E300 diesel hybrid is so efficient that Mercedes calls it ...

Reuters reports that Daimler CEO Dieter Zetsche (pictured) isn't quite ready to hand over the keys to the Mercedes-Benz kingdom. Zetsche currently serves as the head of both Daimler and Mercedes-Benz, and investors had hoped that the CEO would begin grooming his second in command, Wolfgang ...

Daimler CEO Dieter Zetsche is being investigated for involuntary manslaughter after a 27-year-old engineer was killed in a test track accident caused by an intern. Apparently, the intern somehow wound up with the keys to an unspecified fast car, and things turned sour. Daimler says the ...

Following in the footsteps of Ford's Alan Mulally and Audi's Rupert Stadler, Daimler chairman and Mercedes-Benz head honcho Dieter Zetsche will deliver the keynote at CES this January. Zetsche's address – and Mercedes' first time at CES – is part of a larger push to bring even more ...

Daimler CEO Dieter Zetsche said this week at the 2011 Detroit Auto Show that the German automaker will decide by year-end whether or not to shutter its super-luxury Maybach division. The line of cars, meant to compete against the ...