Subaru has decided not to open a joint venture factory in China with Chery, even if the Chinese government gave it permission. The Japanese brand looked at the numbers and decided that it would have to double its sales just to maintain the same profits from exporting from Japan. Growth in the Chinese market may also be slowing.
The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car.
With the April 15 tax deadline just a few months away, our US readers will be faced with a decision should they get a refund: save or spend? It seems this issue is one many of us face whenever there's a windfall, trying to decide whether we should set the money aside in an account of some sort or use it as a down payment on a new car or a trip to the Apple store. Unsurprisingly, major corporations face a similar, albeit more complex, issue.
Current relations between Japan and China could be described with a number of different words, none of which have particularly good connotations – terse, hostile, threatening and tense would all fit the bill. The reasoning for the general sense of dislike between the two nations isn't really for these pages (look up the Senkaku Islands or Japan's rule of China in World War II if you want a primer), but its effect on their respective populace and their car-buying habits is right in our whee
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