Super Bowl commercials are big business, with multimillion-dollar 30-second spots and productions that seem to get more costly and elaborate every year. General Motors bucked that trend by giving independent film makers the opportunity to make their own 60-second spot, with the winner having their ad played in front of an estimated 110 million viewers during The Big Game.
General Motors has announced that the world's most powerful production droptop* – the 2013 Chevrolet Camaro ZL1 Convertible – will officially debut at the 2011 Los Angeles Auto Show in November. Like its coupe kin, the ZL1 Convertible will pack 580 horsepower and 556 pound-feet of torque from its supercharged 6.2-liter LSA V8, besting the Ford Shelby GT500 Convertible's power figures of 550 hp and 510 lb-ft.
If Paula Cole were a car enthusiast (and forgive us if she is), she would probably rework her hit song to ask, "Where have all the convertibles gone?" Look around and you may have noticed that less people are buying new convertibles these days. The folks at Polk have taken a look at the sales numbers for convertibles, and market share for droptops is down... way down.
The time has come to virtually create your own modern-retro (an oxymoron? Not these days...) muscle car convertible. That's right, the 2012 Chevrolet Camaro convertible configurator is now online. The base price for a standard-grade 1LT model with a V6 comes in at $29,150. Stepping up to the top-level SS model will empty the wallet to the tune of $39,650... but if you're like us you will end up closer to $50,000.