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    Report: Autoextremist offers up unvarnished Brand Image Meter

    "Hot. Cold. Neutral. Pathetic." Those are the four brand descriptors professional Detroit auto industry provocateur Peter De Lorenzo applies to 40 major automotive brands in his latest Autoextremist rant. If you've been reading De Lorenzo's stuff for any length of time, you've probably heard all ...

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    Peter De Lorenzo takes on auto industry in 140 characters or less

    The Autoextremist, Peter De Lorenzo, has done his best for "the minions, the gamers, the coddled and the entitled" who want an update on the auto industry but don't want to bother actually reading about it. You know the folks – the ones who write "summarize plz" or "Cliffs Notes?" in a ...

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    Will Chrysler make Ram its fourth brand?

    2009 Dodge Ram – Click above for a high-res image gallery
    Over the past dozen years, the domestic auto industry has worked hard to shrink its brands to more reasonable levels. Gone are Eagle, Plymouth, Pontiac and Oldsmobile and some would speculate that Mercury should have joined the ...

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    Autoextremist welcomes Alan to the fold

    The major news media is awash in pundits and "experts" who have argued every conceivable angle of the Ford/Mulally CEO switcheroo. Most seem to have little to substantiate their opinions, while others just seem to enjoy some seat time under the newsroom lighting. Thankfully, more sources are ...

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    GM heading for Black Tuesday next week?

    There seems to be a growing groundswell of rumors centering around a possible restructuring of GM's worldwide engineering staff. Reuters reports GM Europe as denying Thursday that it would announce engineering job reductions next week, apparently responding to this article in the Detroit Free ...


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