"Hot. Cold. Neutral. Pathetic." Those are the four brand descriptors professional Detroit auto industry provocateur Peter De Lorenzo applies to 40 major automotive brands in his latest Autoextremist rant.
The Autoextremist, Peter De Lorenzo, has done his best for "the minions, the gamers, the coddled and the entitled" who want an update on the auto industry but don't want to bother actually reading about it. You know the folks – the ones who write "summarize plz" or "Cliffs Notes?" in a comment thread because they can't be bothered taking the time to figure out what happened.
Many of you may already know this, and we have covered it in the past, but for you who were not aware, Peter M. DeLorenzo, the man behind autoextremist is also the man behind the Hydrogen Electric Racing Federation. I was browsing that site today and I noticed this announcement: "Editor's Note: Peter will be on "Autoline Detroit" on the Speed Channel, Sunday, March 4th, to talk about the latest developments with the Hydrogen Electric Racing Federation and the "Hydrogen 500." (Check your local li
The major news media is awash in pundits and "experts" who have argued every conceivable angle of the Ford/Mulally CEO switcheroo. Most seem to have little to substantiate their opinions, while others just seem to enjoy some seat time under the newsroom lighting. Thankfully, more sources are available beyond the realm of "traditional media" and Peter M. DeLorenzo decided the best way to address the future of Ford was to write an open letter to its newest helmsman.
There seems to be a growing groundswell of rumors centering around a possible restructuring of GM's worldwide
engineering staff. Reuters reports
GM Europe as denying Thursday that it would announce engineering job reductions next week, apparently responding to
in the Detroit Free Press, which forecasts a "Black Tuesday" next week for GM engineers in its North