Special orders departments are nothing new for upscale automakers. These specialized divisions allow carmakers to offer their customers a level of personalization over and above the usual catalog of colors and options. But what Aston Martin is doing with the new Works Tailored department goes one step further. Or should we say, one big step backwards into the company's history.
Aston Martin Works Service
While RM Auction is still gearing up for the Leggenae e Passione event at the Ferrari factory in Maranello, rival auction house Bonhams is returning to the Aston Martin Works Service at the old factory in Newport Pagnell for its tenth annual auction of historic Aston Martin and Lagonda automobiles and automobilia. To date, the yearly event has generated a whopping £14 million in sales, and with good reason: The auction always features a tempting array of classic British sportscars and such