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Snip-Snip: GM slashing $800M from marketing budget (yes, even Transformers)

When you're forced into a life-and-death situation like General Motors, a lot of tough calls have to be made – yet some are more obvious than others. In this case, The General has made it clear that it plans to slash its North American marketing spending – by some $800 million dollars. That's an extra $200M on top of the $600M that already GM vowed it would cut by 2010 in a disclosure it made back in December. And it isn't just things like SuperBowl commercials, and print ads – vehicle incentives will also be impacted, ... Read more →

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Autoblog Podcast #152: Paukert Enhanced!

Eddie Alterman wades in with Sam, Chris, Dan, and Jonny to talk about SEMA and other recent events.

 
 

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