JimFarley


Slow Ford Flex sales blamed on...

Ford's boxy new Flex crossover wagon is far from meeting its sales expectations. And while part of its slow sales can be chalked up to the overall downturn in the auto market, and specifically sales of large 'utes, some believe that there could be more than meets the eye to this particular story. Up to this point, Jim Farley, Ford's main marketer, has been running a very stylized advertising campaign to accompany the launch of the new people mover, and certain members of Ford's board reportedly believe that a more mainstream or ... Read more →

Ford firing letting go up to 12% of salaried workers Michael Harley

Perhaps 'fired' is the wrong word, as that does imply that these white collar workers did something wrong. The only thing some 12% of Ford's salaried workforce did wrong is get hired by a company that ...

Ford's Drive One campaign moving full speed ahead Jeremy Korzeniewski

After spending a few days with Ford's main-marketing-man Jim Farley and his team, we can truly say that the excitement surrounding the company's new Drive One marketing strategy is palpable. They ...

Ford shoots for 100,000 Flex sales a year Damon Lavrinc

Click above for a high-res gallery of the Ford Flex. The SUV exodus means Ford's Flex has the potential to be a hit and it's gearing up for an onslaught of orders when sales begin this summer. Ford's ...

Ford shows the SVT Raptor to dealers Chris Shunk

As the days go on, the much rumored F-150 Raptor is becoming less wild speculation and more solid reality. Dealers were given a glimpse of the forth-coming truck at the Ford Dealer Show in Las Vegas, ...

Mulally's replacement could come from within Ford... or maybe not 1 year ago on Autoblog

Joe Laymon isn't on the short list of successors for Ford CEO Alan Mulally, and it's unlikely you've ever heard of him, but if you want to get to the top at the Blue Oval, this is the guy you stop by Starbucks for on the way to work. Laymon is in charge of keeping a list of internal candidates ...

Ford's Jim Farley wants the Fiesta hatchback in the US 1 year ago on Autoblog

Click the Fiesta for a high-res gallery var digg_url = 'http://digg.com/autos/Euro_Fiesta_to_come_to_America'; Until recently, Ford had only planned to sell the new Fiesta small car as a sedan in the US market. Judging from the reaction of readers in the comments here when we showed photos of ...

Ford's "effing" problem needs a fix 1 year ago on Autoblog

Towards the end of 2003, Ford unveiled the Freestar. It was a lousy minivan, and its name wasn't much better. From there the f-bombs started pouring in with the Freestyle, Five Hundred, and Fusion. Ford had a Shakespearean stranglehold on alliteration, but outside of the decent success of the ...

Lincoln going global? 1 year ago on Autoblog

Bringing his experience heading Lexus with him when he defected to Ford, Jim Farley's got his eye on some premium-Toyota style brand growth. Ford's past party line has been that the Lincoln nameplate is strictly for North American consumption, but Farley's been conferring with other Forders like ...

Jim Farley gets to wear two hats at Ford 2 years ago on Autoblog

Jim Farley will climb aboard at Ford in mid-November, after defecting from his position as Group Vice President and General Manager of Lexus. His role at Ford will be dual-fold. Farley will be heading up the effort to entice people to buy Ford vehicles as Group Vice President of Marketing and ...

Toyota loses another: Jim Farley heads to Ford 2 years ago on Autoblog

Sure, the loss of Jim Press to Chrysler was probably a bigger blow, but news today that one of Toyota's marketing gurus, Jim Farley, has been hired awar by Alan Mulally to be Ford's group vice president of marketing and communication implies that the Japanese automaker's North American operation is ...






Autoblog Podcast #151: With Car and Driver's Eddie Alterman

Eddie Alterman wades in with Sam, Chris, Dan, and Jonny to talk about SEMA and other recent events.

 
 

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