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28Fiat co-opts Jeep tagline for new Panda campaign

Recognize that tag line? It was used in the first ad for the 2011 Jeep Grand Cherokee, a 90-second spot devoted to resetting our image of Jeep and, subtly, America itself. Chrysler parent Fiat evidently thinks so much of the tagline that they've taken it to Italy for use in the ad campaign for the 2012 Fiat Panda.

92012 Fiat Panda is efficiency taken to the max [w/video]

Fiat has given its completely redesigned Panda – only the third in the model's 31-year history – its international debut at the 2011 Frankfurt Motor Show.

20Fiat previews updated Panda ahead of Frankfurt

Fiat has prepped an all-new Panda, and the high-riding city car is set to make its world debut at the 2011 Frankfurt Motor Show. The 2012 Panda represents the current zenith of the front-wheel-drive compact's evolution. This third-generation Panda features a restyled exterior paired with an updated interior design and a handful of engine choices.

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