Mazda commercials end with the written line, "Zoom Zoom. Forever," and there are few who aren't familiar with that little boy whispering "Zoom Zoom." But while the tagline might be akin to a diamond from De Beers, the 13-year relationship between Mazda and the firm that created it isn't forever at all. Mazda has left the agency for Team Detroit/WPP, perhaps taking the little boy with them.
We recently lamented Mazda's decision not to bring their new MPV minivan to the States. Mazda helped explain the decision by saying that minivan marketing practices put too much downward pressure on prices and therefore limit profits for automakers. We think Mazda could reverse that trend by doing what we called for years ago: adding some "Zoom-Zoom" to the segment with a better handling, lighter-on-its-feet shuttle like the new MPV. Mazda has instead decided to focus on crossovers, much like ev
Mazda held a Zoom-Zoom photo contest in Europe that went so well, they decided to do a video contest as a follow-up. But as with the still shot sweeps, this one is for Europe only. Mazda Motor Europe has launched a video contest to mark the launch of the new Mazda MX-5 Roadster Coupe, which should be hitting European dealerships soon. Signifying the 12 seconds it takes to open or close the new retractable hardtop, the promotion has been dubbed, "12 second thriller." It even has its own website a
Despite the past efforts of its parent company, Mazda is setting out on its own path to develop hybrid powertrains. Mazda's senior managing executive in charge of research and development, Seita Kanai, stated that the Japanese company is working independently of Ford to create hybrid vehicles. These new hybrids will be targeted at the U.S. market and will be based on a chassis that is lightened to compensate for the increased weight of the hybrid components. In the past, Mazda's hybrids have onl