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    Official: Toyota SEMA cars include Tundra for Baja and wacky DUB Edition Yaris
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    Toyota has released the first images of its brigade of concepts for the 2014 SEMA Show, introducing a trio of TRD-fettled off-roaders, a pair of DUB-inspired models, a race-ready pickup and a Sienna minivan with 48 inches worth of subwoofers. Four of the vehicles being shown by Toyota will take ...

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    Official: Toyota GT86 14R-60 shows how to do lightweight at a steep price
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    Toyota is finally making good on its Griffon concept from last year with this limited-edition 14R-60 that basically hops through the Toyota Racing Development catalog to imagine the ultimate lightweight GT86 (the continental relative to the Scion FR-S/Subaru BR-Z). Unfortunately, it's not coming ...

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    Official: Toyota prices TRD Pro Tacoma, 4Runner
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    Toyota is finally all set to drop more details about the upcoming off-road ready TRD Pro Series models of the 4Runner, Tacoma and Tundra after first revealing them in February. These trucks and SUV might not get the big engine and other mods that desert-stormers like the Ford F-150 Raptor have, ...

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    Quick Spin: 2014 Scion tC
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    Once upon a time, the Scion brand sought to bring more youthful buyers into the Toyota stable. In the early 2000s, Scion launched with its plucky xA and xB hatchbacks, and a lot of people bought into its affordable, customizable, funky lineup – myself included. I was once the proud owner of ...

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    New York: Scion announces FR-S Release Series 1.0 in New York
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    In the market for a Scion FR-S (or Subaru BRZ), but don't want the same one your neighbor's got? Scion has good news for you. At the New York Auto Show today, the Japanese automaker has announced the availability of this FR-S Release Series 1.0. As the first Release Series FR-S (the aging xB is ...

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    Chicago: Toyota demos its TRD Pro Series line [w/video]
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    With a rich history of creating off-road worthy trucks and SUVs and a somewhat bland impression of its brand overall, Toyota has wisely created a line of TRD Pro Series vehicles to spice up its showrooms and newly engage customers. Debuting at this year's Chicago Auto Show before rolling into ...

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    Chicago: Toyota ready to get dirty with new TRD Pro Series
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    To the general public, Toyota is often thought of as a maker of bland but dependable cars, crossovers and SUVs that get their owners and a whole herd of whatever from Point A to Point B. Generally speaking, they're fuel efficient, comfortable and affordable. What the general public may not ...

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    Report: Toyota readying TMG performance sub-brand?
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    It has been said before, but this time we hope we're joining Toyota in saying it again: the brand should build proper performance cars like it did over a decade ago. Apparently, at least one person at the Japanese automaker agrees. Auto Express recently spoke with Toyota Europe Executive Vice ...

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    Official: 2014 Lexus IS gets TRD bits
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    Toyota Racing Development (TRD) in Japan has designed cosmetic and performance bits that give the 2014 Lexus IS a front-to-back workover. Different from the F-Sport parts we expect from Lexus here, the full body kit runs 437,700 yen ($4,285 US) and starts with air deflectors at the lower edges of ...

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    Quick Spin: 2013 Toyota Tacoma TRD Sport
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    "Oh yeah, Toyota still makes the Tacoma." Admit it, that's what you just said to yourself. It's a perfectly natural reaction, but the Tacoma has been quietly anchoring its segment for years, outselling every other compact pickup without making too much of a fuss. Toyota hasn't neglected the ...

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    Official: Toyota GT86 gets TRD treatment in UK
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    As dearly as we love the Toyota GT86 / Scion FR-S / Subaru BRZ franchise, we readily admit we wouldn't look sideways at a model with a bit more firepower. And while that's not quite on the table yet, Toyota has been busy amping up the visual firepower of its rear-drive coupe with a whole host of ...

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    Report: Scion FR-S may be getting supercharger kit from TRD
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    The Scion FR-S was just named the Hottest Sport Compact at the 2012 SEMA Show, and Toyota Racing Development (TRD) is apparently looking to make this car a little hotter. According to Car and Driver, TRD is close to coming up with a supercharger to fit to the car's 2.0-liter flat-four engine in ...

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    SEMA: Toyota Shows three tuner Avalons in Sin City
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    Who knew the Toyota Avalon could be so... sporty? SEMA isn't just about tuning no-brainers like the Ford Mustang and Scion FR-S, it's about showing what's possible for a wide variety of cars, even seemingly geriatric machines like the big Avalon. But remember, Toyota is seriously considering a ...

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    Official: Toyota shows more SEMA stuff, including sportier Avalons that may preview production model
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    While most of its competitors have already showed off scores of concept cars headed to the 2012 SEMA Show, all we've seen from Toyota so far is the Sequoia Family Dragster. With less than a week to go until the show, Toyota has let its floodgates open showing off three concepts using the ...

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    Paris: Toyota GT86 TRD boasts added performance gear, industry-first door stabilizer
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    We haven't stopped swooning over the Scion FR-S/Subaru BRZ twins and their corner-carving magic. For those overseas who enjoy the rear-drive coupe under the Toyota name as the GT86, things just got a little corner-carve-ier. This GT86 TRD is everyone's favorite rear-drive, boxer-engined Toyota, ...

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    Exclusive: Toyota seriously considering sporty Avalon
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    Like its Cressida ancestor, Toyota's Avalon has long focused on easy living comfort and value over sex appeal. Conservative sheetmetal, a cushy ride, space to spread out and general ease-of-use have historically made the brand's largest sedan popular among the elderly. But the new 2013 Avalon ...

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    Official: 2013 Scion tC RS 8.0 priced from $21,815* [w/video]
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    Scion let loose with details about its eighth Release Series vehicle today. The 2013 Scion tC Release Series 8.0 will start at $21,815 plus $730 for destination charges for the six-speed manual version, with the auto tranny costing an extra $1,050. That $3,240 premium over the base 2013 tC gets ...

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    Video: Watch Toyota CEO Akio Toyoda drive the new NASCAR Camry
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    When Toyota CEO Akio Toyoda wanted to give his company's 2013 NASCAR Sprint Cup Camry a shakedown run, Kyle Busch was chosen to ride shotgun. Even though Busch has won 85 races driving Toyotas in three NASCAR series, it was Toyoda who took the driver's seat for a spin around Daytona International ...

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    Official: Toyota aims to put more "stock" into stock cars with 2013 NASCAR Camry
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    NASCAR may have once been a form of motorsport in which only domestic automakers competed. And that's largely still the case, with one notable exception: Toyota. The Japanese automaker faced some difficulty breaking into the Good Ol' Boys racing series, but though some purists may still malign ...

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    Official: Toyota prices 2013 Tacoma TRD T/X Baja from $32,990*
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    Toyota's Tacoma may be getting a bit long in the tooth, but it's received a mild refresh for 2012, and a new "limited edition" package courtesy of in-house tuning arm, Toyota Racing Development. Toyota showed a preproduction TRD T/X Baja at last fall's Texas State Fair and then again at SEMA, ...

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