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5Toyota TRD Pro Chase Trucks are ready to hit the desert at SEMA

Toyota marks the 35th anniversary of its Toyota Racing Development performance arm this year, and the division is celebrating at this year's SEMA Show with a quartet of tuned off-roaders based on on the 4Runner, Tacoma and Tundra that look more than ready to go just about anywhere.

4Toyota SEMA cars include Tundra for Baja and wacky DUB Edition Yaris

Toyota has released the first images of its brigade of concepts for the 2014 SEMA Show, introducing a trio of TRD-fettled off-roaders, a pair of DUB-inspired models, a race-ready pickup and a Sienna minivan with 48 inches worth of subwoofers.

55Toyota GT86 14R-60 shows how to do lightweight at a steep price

Toyota is finally making good on its Griffon concept from last year with this limited-edition 14R-60 that basically hops through the Toyota Racing Development catalog to imagine the ultimate lightweight GT86 (the continental relative to the Scion FR-S/Subaru BR-Z). Unfortunately, it's not coming stateside, and even if this modded Toyobaru were coming here, you might not want to pay the rather steep price.

26Toyota prices TRD Pro Tacoma, 4Runner

Toyota is finally all set to drop more details about the upcoming off-road ready TRD Pro Series models of the 4Runner, Tacoma and Tundra after first revealing them in February. These trucks and SUV might not get the big engine and other mods that desert-stormers like the Ford F-150 Raptor have, but they are still a nice step up over the stock versions. All of the TRD Pro vehicles come as 4x4 models with Bilstein shocks with remote reservoirs in the rear, TRD front springs, skid plates, black whe

1582014 Scion tC

A Softer Enthusiasm

Once upon a time, the Scion brand sought to bring more youthful buyers into the Toyota stable. In the early 2000s, Scion launched with its plucky xA and xB hatchbacks, and a lot of people bought into its affordable, customizable, funky lineup – myself included. I was once the proud owner of a 2006 xB, and though the box-on-wheels wasn't really a proper enthusiast machine by any means, I loved its unique driving dynamics, clever packaging and fresh style.

41Scion announces FR-S Release Series 1.0 in New York

In the market for a Scion FR-S (or Subaru BRZ), but don't want the same one your neighbor's got? Scion has good news for you. At the New York Auto Show today, the Japanese automaker has announced the availability of this FR-S Release Series 1.0.

70Toyota demos its TRD Pro Series line [w/video]

With a rich history of creating off-road worthy trucks and SUVs and a somewhat bland impression of its brand overall, Toyota has wisely created a line of TRD Pro Series vehicles to spice up its showrooms and newly engage customers. Debuting at this year's Chicago Auto Show before rolling into dealers this fall, the TRD-tuned vehicles include the 4Runner, Tacoma and Tundra, all with added rough-road gear and amped-up looks.

125Toyota ready to get dirty with new TRD Pro Series

To the general public, Toyota is often thought of as a maker of bland but dependable cars, crossovers and SUVs that get their owners and a whole herd of whatever from Point A to Point B. Generally speaking, they're fuel efficient, comfortable and affordable. What the general public may not realize, however, is that Toyota enjoys a very strong history of going off road, too. The legendary Land Cruiser arguably established the trend, helping explore remote parts of the globe, while various guerill

52Toyota readying TMG performance sub-brand?

"We are currently discussing sport lines for Toyota models. There is an appetite for Toyota to do credible performance cars."

662014 Lexus IS gets TRD bits

Toyota Racing Development (TRD) in Japan has designed cosmetic and performance bits that give the 2014 Lexus IS a front-to-back workover. Different from the F-Sport parts we expect from Lexus here, the full body kit runs 437,700 yen ($4,285 US) and starts with air deflectors at the lower edges of the front bumper, through to side skirts, a decklid spoiler and a rear bumper with a diffuser and quad exhaust tips.

1162013 Toyota Tacoma TRD Sport

"Oh yeah, Toyota still makes the Tacoma." Admit it, that's what you just said to yourself. It's a perfectly natural reaction, but the Tacoma has been quietly anchoring its segment for years, outselling every other compact pickup without making too much of a fuss. Toyota hasn't neglected the Tacoma – it was updated in 2012 with a revised nose and interior as the most noteable changes.

74Toyota GT86 gets TRD treatment in UK

As dearly as we love the Toyota GT86 / Scion FR-S / Subaru BRZ franchise, we readily admit we wouldn't look sideways at a model with a bit more firepower. And while that's not quite on the table yet, Toyota has been busy amping up the visual firepower of its rear-drive coupe with a whole host of TRD parts. To this point, that's been a largely à la carte affair, but the automaker's UK outpost has just announced a special-edition model that allows our British friends to pick up the whole sh

58Scion FR-S may be getting supercharger kit from TRD

The Scion FR-S was just named the Hottest Sport Compact at the 2012 SEMA Show, and Toyota Racing Development (TRD) is apparently looking to make this car a little hotter. According to Car and Driver, TRD is close to coming up with a supercharger to fit to the car's 2.0-liter flat-four engine in order to squeeze out a little more performance. Currently, the FR-S produces 200 horsepower, but there's no guessing how much a supercharger could improve this figure.

9Toyota Shows three tuner Avalons in Sin City

Who knew the Toyota Avalon could be so... sporty? SEMA isn't just about tuning no-brainers like the Ford Mustang and Scion FR-S, it's about showing what's possible for a wide variety of cars, even seemingly geriatric machines like the big Avalon.

44Toyota shows more SEMA stuff, including sportier Avalons that may preview production model

While most of its competitors have already showed off scores of concept cars headed to the 2012 SEMA Show, all we've seen from Toyota so far is the Sequoia Family Dragster. With less than a week to go until the show, Toyota has let its floodgates open showing off three concepts using the redesigned Avalon, a TRD version of the FJ Cruiser and a mean-looking, off-road Tundra.

62Toyota GT86 TRD boasts added performance gear, industry-first door stabilizer

We haven't stopped swooning over the Scion FR-S/Subaru BRZ twins and their corner-carving magic. For those overseas who enjoy the rear-drive coupe under the Toyota name as the GT86, things just got a little corner-carve-ier. This GT86 TRD is everyone's favorite rear-drive, boxer-engined Toyota, albeit fitted with a full selection of Toyota Racing Development parts.

141Toyota seriously considering sporty Avalon

Like its Cressida ancestor, Toyota's Avalon has long focused on easy living comfort and value over sex appeal. Conservative sheetmetal, a cushy ride, space to spread out and general ease-of-use have historically made the brand's largest sedan popular among the elderly. But the new 2013 Avalon brings with it markedly more expressive styling that suggests Toyota is no longer content to cater to the end-of-life demographic. This shift away from a more traditional value set to edgier design and cont

562013 Scion tC RS 8.0 priced from $21,815* [w/video]

Scion let loose with details about its eighth Release Series vehicle today. The 2013 Scion tC Release Series 8.0 will start at $21,815 plus $730 for destination charges for the six-speed manual version, with the auto tranny costing an extra $1,050.

39Watch Toyota CEO Akio Toyoda drive the new NASCAR Camry

When Toyota CEO Akio Toyoda wanted to give his company's 2013 NASCAR Sprint Cup Camry a shakedown run, Kyle Busch was chosen to ride shotgun. Even though Busch has won 85 races driving Toyotas in three NASCAR series, it was Toyoda who took the driver's seat for a spin around Daytona International Speedway.

23Toyota aims to put more "stock" into stock cars with 2013 NASCAR Camry

NASCAR may have once been a form of motorsport in which only domestic automakers competed. And that's largely still the case, with one notable exception: Toyota. The Japanese automaker faced some difficulty breaking into the Good Ol' Boys racing series, but though some purists may still malign it, Toyota is in NASCAR to stay. And this is its latest car.

48Toyota prices 2013 Tacoma TRD T/X Baja from $32,990*

Toyota's Tacoma may be getting a bit long in the tooth, but it's received a mild refresh for 2012, and a new "limited edition" package courtesy of in-house tuning arm, Toyota Racing Development. Toyota showed a preproduction TRD T/X Baja at last fall's Texas State Fair and then again at SEMA, with the real deal now poised to go on sale in May.

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