super bowl commercials

The overhaul of General Motors' marketing battle plan isn't finished. The Wall Street Journal reports that Joel Ewanick, GM's global marketing chief, is giving the brand a hiatus from Super Bowl advertising, believing it's just got too expensive and that variety is called for. Thirty-second spots ...

We loved the hilarious Super Bowl ad for the coming-some-day-but-not-anytime-soon Acura NSX starring Jerry Seinfeld, but we really wish it would have popped back onto our radar for a different reason than this. (Like a production announcement from Honda.) TMZ is reporting that when the commercial ...

Seventeen days after the Super Bowl and we're still talking about the commercials. Crazy, we know, but that's how significant these ads are, and why the $3.5 million price tag for airtime during the game seems almost justified... almost. Yesterday we reported that YouTube had crowned Chrysler's ...

It's been seen by millions of viewers on television and the internet, it's been run through the political wringer on both sides of the aisle and it's been parodied by the comedians at Saturday Night Live. And, according to YouTube, Chrysler's "It's Halftime in America" ad staring Clint Eastwood ...

When spending big dollars on a Super Bowl ad buy, companies would do themselves well to remember that the successful spots aren't just the ones being talked about the next day. The ads that more eyeballs actually saw while watching the game were also worth their weight in focus groups. For the ...

Chrysler has found itself in a bit of tangle with the company's Super Bowl ad featuring Clint Eastwood. In it, Eastwood speaks to viewers about "Halftime in America," specifically referring to Chrysler's recovery while drawing parallels with Detroit's own resurrection. If Chrysler were ...

Just like Super Bowl XLVI had to have a winner and a loser, so do the commercials. We've assembled every car commercial that aired during the big game after the jump, along with a poll allowing you to vote on your favorite. To help you decide, we've graded the ads based on the opinions of our ...

How do you follow up a Super Bowl ad staring Eminem's music and one of 2011's most successful taglines? If you're Chrysler, you call in Clint Eastwood and revisit the city of Detroit's comeback story for a progress update. Appropriately titled "Halftime in America," Chrysler's Super Bowl ad made ...

Chevrolet is having some pointed fun with its apocalyptic Super Bowl ad featuring the Silverado called "2012," only the fun is pointed directly at Ford, which finds it a little too sharp to be all that much fun. So on the eve of the big game, Ford sent Chevy a cease-and-desist letter to pull the ...

Last year, Chrysler made a big splash in the advertising world with its "Imported From Detroit" campaign, a marketing blitz that kicked off with a Super Bowl spot featuring rapper Eminem behind the wheel of a Chrysler 200 sedan. The campaign jumpstarted a national dialogue about Detroit, went on ...