New York Preview: 2010 Land Rover Range Rover is awash in new power and tech
Filed under: New York Auto Show, SUVs, Tech, Land Rover

While Land Rover's sales have been flagging like almost every other automaker in this economy, it has been the company's venerable Range Rover SUV that has held down the fort, maintaining its share better than any other product in the British automaker's empire. This is a particularly impressive feat, as the Range Rover is the longest-serving model in the company's off-road arsenal to go without a major update. Until now.
Not that you can tell from the outside terribly easily, mind. The outgoing model is something of a style icon, so you could forgive LR stylists for not wanting to futz unnecessarily with the styling. Still, changes are substantial yet modest – there are new headlamps, a new grille, a refreshed bumper cap, relocated fog lamps, and a triple theme to the sides and rear of the vehicle that includes three-section fender vents, 'three-stripe' LED side indicators, and new LED taillamps that incorporate the same 'three-stripe' motif.
Inside, the changes are more dramatic, punctuated by a new virtual gauge cluster that utilizes a 12-inch Thin Film Transistor (TFT) screen in place of traditional analog needle instruments – Current Mercedes S-Class owners enjoy a similar setup. Other interior adjustments include a raft of new switchgear, a revamped steering wheel with new multi-directional thumbpads, a new leather headliner and a much-needed upgrade to the navigation system. The new GPS system is hard-drive based touchscreen setup that also includes enhanced USB connectivity and a dedicated iPod port.
Click on the jump for more of this writeup and a detailed press release.
Even in the face of an overall market for SUVs that's seen demand fall by over 50% over the last year alone, Land Rover's top-level Range Rover is keeping the British/Indian automaker afloat. Sales of the Range Rover – which boasts a starting price of $78,525 – are down only 17.8-percent for the first two months of the year. It's the smaller LR3 (down 28%) and entry-level LR2 (down a whopping 57%) that are dragging the automaker's overall sales figures (down 36.6%) into the mud.







