Forget about more cowbell, for GM it's all about more Chevy -- at least, that's the situation for Chevrolet's new VP Brent Dewar. So far this year the Bowtie has posted more than 60% of GM's North American volume, but Dewar wants that to get to 70%. "As Pontiac goes away, Saturn goes away," Dewar said, "Chevrolet has to step up. The 70 percent target is the right kind of number we need to work on."
It was back in 2002 when Fujio Cho, then-President of Toyota Motor Corp., set the company's goal of achieving a 15 percent share of the global automotive market sometime after 2010. Seven years ago, it didn't seem much of a stretch as the automaker had already captured 10.7 percent, and the seemingly-unstoppable company was rapidly growing.
Considering their diminutive and dwindling degree of market share in the U.S., should Suzuki and Mitsubishi say sayonara to America and concentrate their efforts elsewhere? That's what some industry analysts are recommending. Says Yuuki Sakurai of Fukoku Capital Management,"It's time for them to decide whether they pay a high price to continue business there or stop the bleeding," His fellow auto analyst over at Okasan Securities, Yasuaki Iwamoto, agrees and says they should just forget about Am
Pickup and SUV sales plummeted when gas hit $4 per gallon, and many thought these gas-guzzling segments would never fully recover. That may be true, but for now Americans are once again getting more comfortable with trucks and SUVs. Truck sales fell below 10% of overall vehicle sales back in May and June, but the price of gas falling from an average of $4.11 per gallon to $2.78 has helped the share of trucks rise to 14.1% of the overall market for September. Depending on how buyers react to the
Just less than a year ago, the Big 3 domestic automakers' combined market share dropped to less than 50-percent of the overall automobile market. That sobering statistic was made factual when the combined sales of vehicles from both Asian countries, such as Japan and Korea, were combined with sales from European companies, like Volkswagen, BMW and Mercedes-Benz. It seems that this sad state of affairs did little to stop the bleeding coming from Detroit, as last month marks the first time in hist
var digg_url = 'http://www.digg.com/offbeat_news/First_time_in_102_YEARS_Ford_GM_and_Chrysler_lose_majority_market_share'; As we reported in our By the Numbers post earlier today, last month nearly every automaker, import and domestics alike, had a tough time selling cars. The domestics, including General Motors, Ford Motor Co. and the Chrysler Group., had it tougher, however, and for the first time in the automotive industry's 102-year history, the Big 3's market share fell below that of the
VW's has strengthened its position in Europe as the leading brand, claiming more than 20% market share. In the US, though, VW sales have dropped by an average of 25,000 cars every year for four years, and the company has lost close to a billion dollars each of the past three years. Stefan Jacoby, the former head of global sales and marketing who raised the firm's Euro market share, has been put in the top US spot in order to achieve one goal: breaking even in the US by 2009.
Can a drawn-out incentive campaign keep the domestics ahead of the imports? Automotive News, for one, seems to think it would only serve to delay the inevitable. Detroit is on a trajectory to fall below 50 percent in market share in the very near future, maybe even this month. It seems obvious that offering rebates and other incentives is merely a band-aid for the underlying issue.
Ford Motor Co. has admitted what we saw coming for some time. The New York Times just ran a story saying Ford has announced that they fully expect Toyota to take over as number two behind General Motors. At least in America. Perhaps not unexpected, but it still sounds weird to hear that Ford won't be #2. To put this in perspective, Ford has been number two since the 1920s! And if that's not enough, Ford says the projections show they think that third place might be their permanent new slot. Appa
The automotive industry isn't back on the upswing yet. 2007 may prove to be a nine-year low for sales at 16.2 million units, with Detroit automakers taking the biggest hit. CSM Worldwide, leading auto industry analysts, released a report recently indicating that U.S. light-vehicle sales would drop 1.2 percent from the 16.4 million units expected to leave dealer showrooms by the end of this year.
Reuters is reporting that Ford will be shrinking its dealer base over the next three years in order to better align its distribution network with a market share that is smaller than it has been in the past. Dealers were told of the planned reduction at the dealer meeting in Las Vegas last month. The East Coast and California have the highest saturation of Ford dealerships and are likely to see the largest reduction in numbers. At the moment there are about 4,300 Ford dealerships operating in the
The numbers for July have rolled in and we bet most manufacturers wish they would roll right back out. Of the 34 brands that have reported their July sales so far, 22 are reporting a drop in monthly sales versus the same period last year.