Harley-Davidson President and COO Matt Levatich rode into the Wisconsin Sustainable Business Council's yearly confab on a Project LiveWire – that's the un-Harley electric motorcycle concept, its loudest noise coming from riders singing its praises and shocked onlookers reappraising the brand. While we know that the LiveWire is still being developed, Levatich's comments at the event suggest it's one of those good things which we're going to have to wait a long time for.
Harley Goes All-Electric With LiveWire Concept Motorcycle
For many, Harley-Davidson stands for freedom, individuality and, most importantly, the loud, lumpy rumble of a powerful gas engine. That's why the storied motorcycle manufacturer has been cautious in its approach to electrification. In order to gauge response to an all-electric hog, Harley-Davidson has set out on a global tour dubbed Project LiveWire.
Harley-Davidson shocked the motorcycling world when it unveiled its Livewire electric bike concept earlier this year. It seemed to go from vague rumors to a full-on, existing piece of machinery in just a matter of days. Even more amazing, the company immediately launched a test-ride campaign throughout the US to gather the opinions of the brand's fans. Of course, if you're Jay Leno, such exotic machinery comes straight to your front door – because he is a huge fan, for starters, though the
Days before Harley-Davidson shocked the world with news that after 111 years of building increasingly larger, gas-powered V-twins, it was going all Tesla with its plug-in electric LiveWire, I had the chance to ride it.
When Bob Dylan dropped his acoustic in the 1960s and switched to an electric guitar the stodgy world of folk music lost its collective mind. Now, another native son of the Midwest is making a similar shift. Harley-Davidson a brand best known for rumbling V-twin engines and loud chrome pipes is announcing its first electric motorcycle with the Project Livewire.