fiesta movement


Ford accepting applications for Fiesta Movement 2

Ford finally unveiled the U.S. version of its B-Segment Fiesta yesterday at the LA Auto Show, and thanks to some clever marketing, the Blue Oval's newest small car is already well-known to prospective buyers. Ford's ingenious "Fiesta Movement" marketing initiative, which put 100 Euro-spec subcompacts in the hands of socially advanced "agents," resulted in over six million YouTube views, 740,000 Flickr views and 3.7 million Twitter impressions. All that traffic has apparently resulted in a 60-percent vehicle recognition score in Ford's survey ... Read more →

LA 2009: Ford shows off some Fiesta possibilities Frank Filipponio

While introducing the folks at the LA Auto Show to the American-market 2011 Ford Fiesta, Ford decided to go a step further. They didn't just show the production sedan and hatchback, they also ...

2011 Ford Fiesta gets another early reveal Sebastian Blanco

The Fiesta Movement, Ford's campaign to introduce the little global Fiesta car to the U.S. market, kicked off at the Chicago Auto Show earlier this year and will end this week during the LA Auto ...

Ford recreating Fiesta Movement with Fusion 41 program Jeremy Korzeniewski

Ford is diving into the burgeoning social media world head first. Based on the success of its Fiesta Movement, the Blue Oval has decided to launch a new program called Fusion 41 – so named ...

Ford attacking X Games with star-studded trio of Fiesta rally cars Noah Joseph

Ford knows better than most that the way into an American car buyer's heart is through motor racing, so the latest step in Ford's North American "Fiesta Movement" is the deployment of the compact ...

FOLLOW UP: Fiesta Movement car towed by The Man, not stolen after all? 6 months ago on Autoblog

Who knew that the Fiesta Movement was going to turn out to be the Fiesta Adventure – at least, for Agent 44 Jake Bronstein. Not long ago, he reported his Fiesta stolen and Ford was meant to be tracking it on a joyride near Port Chester, NY. Turns out that Ford wasn't tracking the right car, ...

BREAKING: Fiesta Movement Agent reports car stolen, Ford tracking it live 7 months ago on Autoblog

var digg_url = 'http://digg.com/autos/Fiesta_Movement_Agent_s_Car_Stolen_Ford_Tracking_It_Live'; Buried within the noise that is Twitter this morning was a tiny tweet from Brooklyn-based Fiesta Movement Agent Jake Bronstein: #fiestamovement car STOLEN. No, really. Police en route now. I almost ...

Ford to offer 100,000 test drives as part of Fiesta Movement 7 months ago on Autoblog

Ford is pulling out all of the marketing stops with its Ford Fiesta. The Blue Oval has already given 100 lucky Fiesta Movement contest winners a free six month lease of a Euro spec Fiesta, including free gas and some interesting Ford-sponsored excursions. That's not nearly enough customer ...

First Drive: Ford Fiesta for an hour in the Big Apple 8 months ago on Autoblog

Those Fiesta Movement "agents" who delivered winning videos to Ford? Envy them, because the cars they're being handed the keys to for the next six months are no joke. Yesterday morning, Ford tossed us a set of those keys (well, it was a key fob, actually) to a reactor-leak green Ford Fiesta. We ...

Winning Bet: Davey G. Johnson gets a Fiesta, we don't 8 months ago on Autoblog

The Fiesta Movement winners are officially being notified, and we have news of a bloggy nature. Our compadre, Davey G. Johnson, the former Jalop and strong aficionado of brown cars, is among the group who will be rolling in a Ford Fiesta for six months. The bad news, according to Davey: his ...

Everybody loves... the Fiesta Movement? 8 months ago on Autoblog

While visiting our favorite weekly car gathering in SoCal today, we were stopped in our tracks when we spotted "Everybody Loves Raymond" star Ray Romano, happily answering questions about the shiny new Ford Fiesta parked beside him. We thought it odd for Ford to enlist such a well-known stand-up ...

VIDEO: AutoblogGreen tries out for the Fiesta Movement 8 months ago on Autoblog

So, applications for Ford's Fiesta Movement closed last night, and AutoblogGreen got its entry in just under the buzzer. We're nothing if not slackers waiting for a deadline. With a few Lego props (our models didn't go into this much detail, though), a camera and iMovie, we thought we'd make ...

VIDEO: Davey Johnson bets on a brown Fiesta 9 months ago on Autoblog

The Fiesta Movement is on. Drivers angling to be a part of Ford's promotional campaign, which will place 100 people in Fiestas for an early six-month trial, are lining up. To even be considered for the endeavor, you need to send Ford a video explaining why you deserve a Fiesta. Quality of the ...

Ford giving away 100 Fiestas for six months 11 months ago on Autoblog

Ford will be launching its Fiesta subcompact in the U.S. market as a 2010 model and is looking to build up some hype ahead of the official debut. To that end, the Blue Oval is now accepting applications from regular people to get the car a bit early... for free, including gas, insurance and ...






Autoblog Podcast #157: Mike Levine trucks along with us.

Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too! 

 
 

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