The 2011 North American International Auto Show wasn't exactly chock-full of game-changing new product, but that didn't keep the media and public from making it a much bigger success than the 2010 show. Crain's Detroit Business reports that the 2011 Detroit Auto Show held 5,000 members of the international media during press days and 21,000 guests (5,000 more than in 2010) during the two-day industry preview. The annual charity preview saw another 10,500 guests, raising $2.6 million for charity.
2011 Detroit Auto Show
Mini showed off the Paceman Concept at this year's Detroit Auto Show and announced not long afterward that it would spawn a production model. Tom Salkowski, who recently moved from BMW USA to Mini USA to fill the role of marketing manager, will be the man charged with getting the word about about Mini's eighth model and the ones beyond. Here's what he had to tell us.
As the photo above from this year's Detroit Auto Show clearly shows, Smart USA is about more than the ForTwo these days. This is probably a good thing, because 2010 wasn't all that great a year for the brand, saleswise. Smart USA president Jill Lajdziak and Kim McGill, Smart USA's vice president of marketing and advertising sat down with AutoblogGreen to talk about where the company is today and what's on tap for tomorrow.
It's never easy to reach a unanimous decision when it comes time for our group of auto-obsessive bloggers to choose any sort of list that involves automobiles. In the case of the Top Five Introductions from the 2011 Detroit Auto Show, the process was especially difficult.
- Biggest automotive sales disappointments
- Fastest-depreciating cars in the United States
- Find and compare 2017 Models