Volvo has partnered with a UK advertising agency and the company Albedo 100 to create LifePaint. It's a reflective spray designed for bicyclists that makes them shine when hit with light at night. The company is handing out 2,000 cans in hopes of keeping cyclists safe.
The Bloodhound SSC is still preparing to reach 1,000 miles per hour. To make sure the vehicle is safe, the team shoots a hunk of metal at 2,300 miles per hour into its ballistic safety panel to see what happens.
The Governors Highway Safety Association has released an analysis of preliminary pedestrian fatality traffic data for the first six months of 2014. The study indicates deaths for the year are likely be be about the same as 2013, indicating slow progress with pedestrian safety efforts.
Ben Woolf, a star of American Horror Story: Freak Show, died this week in Los Angeles after being struck by an SUV. His death highlighted efforts by regulators and automakers to ramp up pedestrian safety efforts, though fatalities remain high.