Toyota's got some changes and rearranges underway with its North American facilities to better serve the demands of the market. The biggest news is that Prius production will be coming Stateside, which will help unkink the supply pipeline, if not also lower costs. A new facility in Blue Springs, Mississippi is being readied for the battery-pack-mobile, though the location was initially meant to turn out Highlanders. With consumer desires shifting with the rise of fuel prices, cranking out more Priuses is a higher priority, and beginning in fall 2009, the Highlander will shuffle off to Princeton, Indiana. With the Highlander elbowing its way into the Princeton plant, the vehicle currently produced there, the Tundra, will see its production move under a single roof in San Antonio, Texas.
The big-truck moves are of little consequence when the plants are scheduled to be idled beginning August 8th due to lack of demand. Huntsville, Alabama will also hold up on cranking out V8 engines. While Toyota is putting some plants in neutral, it pledges to provide employment to affected team members during the shutdown. All of this shuffling is an attempt by Toyota to avoid sustaining humongous hits as the market for new cars takes a dump, as well as ensuring that the products it remains building match up with consumer desires. Always a good thing to make the things people want.
Click above for hi-res gallery of the Ironman edition Toyota Tundra
Back in April we brought you an initial report of the upcoming "Ironman" edition Toyota Tundra, and full details have now made their way into cyberspace. The package will be comprised of a number of dealer-installed accessories and components aimed at pumping up the testosterone levels in Toyota trucks. The special-edition is named for Ivan "Ironman" Stewart, who has raced Toyota trucks to an unparalleled 10 championships and 84 career victories.
Not only will there be an Ironman Tundra, but also Ironman editions of the smaller Tacoma truck and the retro FJ Cruiser beachcomber. Whereas the previous reports suggested that engine output would remain unchanged, the Ironman Tundra will actually offer a supercharger that boosts output from 381 hp to a whopping 504, and torque from 401 lb-ft to a stump-pulling 550. The Tacoma and FJ Cruiser likewise have their power increased from 239 hp to 304 and from 278 lb-ft of torque up to 334. Other components on offer for the Ironman Tundra are a Magnaflow cat-back exhaust, Bilstein shocks, Hella lamps, a Hurst pistol-grip shifter and 20-inch Alcoa aluminum-alloy rims with General tires. Similar accessories will reportedly be available for the Tacoma and FJ Cruiser as well.
With Toyota truck sales slumping, the company's performance division TRD hopes that the new Ironman packages will help boost sales. However, most buyers are not expected to pony up the $20k for the full monty, with most anticipated to spend between eight and ten grand on Ironman accessories from the pick-and-choose menu. The components are supplied directly by California-based Halo Special Edition Vehicles, which hopes to sell 500 Ironman packages this year before increasing targets to 5,000-10,000 packages in 2009.
Gallery: Ivan "Ironman" Stewart Signature Series Toyota Tundra
Click above for a high-res gallery of the Toyota Tundra
The full-size pickup truck woes continue to worsen, leaving even mighty Toyota little choice but to slow production of its Tundra model. In fact, Toyota's brand new plant in San Antonio that was built just for the Tundra will be shutting down a total of 14 days between now and October. Full-time workers at the plant will be able to use vacation days, take the time off unpaid or find something else at the plant to do while the assembly line is halted.
Unfortunately, temp-to-hire workers aren't so lucky. Two-hundred employees who were hoping to land full-time positions at the plant will be laid off this summer. Toyota spokesman Mike Goss says, "We have a very long-term view of that factory in Texas. We're trying not to overreact. We're trying not to shut it down." Whoa... back up. Shut it down? We hadn't heard any such thing until it was spoken by Goss. Sounds like things are just as bad for Toyotas with beds as they are for pickups from Detroit. Thanks for the tip, Mike!
Click above for high-res gallery of the Diesel Dually Tundra
Toyota has earned its reputation for producing fuel efficient vehicles, but one dent in the Japanese automaker's armor has been the gas-guzzling Tundra and Sequoia. To help rectify the situation, Toyota Engineers have been working hard on a 4.5L clean-diesel powerplant that will substantially improve fuel economy for the body-on-frame trucks. The 4.5L engine is reportedly scheduled to arrive Stateside by 2010, and it's a no-brainer in light of the fact that both Ford and GM are offering similarly sized oil-burners for their trucks and SUVs.
You may remember the Dually Tundra fantasy truck that was shown last year at SEMA. Well, this news means the mega-sized diesel may not be far from reality. Inside Line is also reporting that Toyota may be delivering a monstrous 7.0L diesel for a commercial-grade Tundra, with a possible production date around 2011-2012. Toyota still hasn't given the go-ahead for a heavy duty Tundra, so the king-sized diesel powerplant likely will arrive only if the larger Tundra does, too.
Gallery: Toyota Tundra Diesel Dually Project Vehicle
Although Toyota has recently claimed the title of the World's Largest Automaker in terms of global sales, the Japanese-giant is finding out that life at the top isn't all it's cracked-up to be. While the Camry, Corolla, Yaris and Prius sedans are reportedly brisk movers, the same thing cannot be said about Toyota's line of trucks and sport utility vehicles. Toyota has cut Tundra and Sequoia production already, but dealers are still declining to purchase them, pushing the number of unclaimed units to an all-time high. Automotive News quotes an unnamed Toyota dealer as saying, "Last month, Southeast Toyota had 9,700 vehicles that had been turned down twice by dealers and are either sitting at the port or at sea. That's a significant number." Right now, Toyota/Scion has a high 58-day supply of available inventory on hand.
Some dealers, though, see the high number of available units as a blessing-in-disguise. "We've been asking for more inventory for two years and now we finally got it. This is a great opportunity. You have to take it when you can get it," says Steve Cain, general manager of Lewis Toyota-Scion in Topeka, Kansas. Regardless of your viewpoint, we expect that Toyota will align itself with market realities in order to bring production in line with actual sales sooner rather than later. In other words, if you've been in the market for a Toyota truck, chances are good you'll get a decent deal.
Toyota and Baja racing have become synonomous thanks to one man, Ivan "Ironman" Stewart, who has won the Baja 500 a record 17 times in Toyota's trucks. Despite Ford's obvious interest in wrestling away some of the dune jumping glory with its upcoming F-150 "Raptor", Toyota still dominates in the desert. The Japanese automaker is apparently celebrating that fact and the man who made it all possible with an Ivan "Ironman" Stewart Signature Series Tundra that will be available sometime this Spring. While not a whole lot of details are available from Motive Club where we found the story, we can tell you the truck gets big tires with deep treads, new alloy wheels, a tuned exhaust, lots of limited edition numbered badges and, get this, a shifter made from billet and carbon fiber that's modeled after Ivan Stewart's own grip. Very cool, and a little creepy, too. The truck also features a number of other upgraded components that are being supplied by Stewart's own sponsors, though they weren't listed in detail. It doesn't appear that power from the 5.7L i-Force V8 will be much improved, which means it should be no match for the "Raptor", whenever that truck arrives. But Toyota's got the backing of Iron Stewart himself behind its trucks, which is worth something in this game of one upsmanship.
Gallery: Ivan "Ironman" Stewart Signature Series Toyota Tundra
High horsepower trucks have come and gone. The SVT Lightning and Ram SRT10 are but two examples, but we miss the GMC Syclone something fierce, as well. Toyota is readying its TRD supercharger for the Tundra, which should help sate those who hunger for extra horsepower in their truck. An employee of Toyota of El Monte, California and member of TundraSolutions.com revealed on his forum that TRD reps brought a Sequoia to his dealership equipped with the TRD supercharger mounted on the large SUV's 5.7-liter V8 – the same V8 in the Tundra. Not only did he say that TRD claimed a rating of 504 horsepower, an increase of 123 over the stock engine, but he also got the opportunity to ride shotgun while one of his fellow employees took it for a road test. He even brought back the above picture as proof. Visit the Tundra Solutions forum to see the details of the kit and read about the test drive.
Click above for high-res gallery of the 2007 Toyota Tundra Limited
As of today, production of the Tundra full-size pickup is split between Toyota's facility in Princeton, Indiana, and the automaker's brand new San Antonio plant in Texas. According to a Wall Street Journal report, Toyota is considering moving all production of the Tundra to just the Texas plant. Just over two weeks ago, Toyota announced it was slowing production on the Tundra (and Sequoia) due to lagging sales. The move to consolidate all Tundra manufacturing in one location may be seen as a sign Toyota only expects to sell 200,000 full-size units or less this year, as that number represents the production capacity of the Texas facility. You may remember that Toyota boldly claimed it would sell 200,000 units of the Tundra in 2007, the newly redesigned truck's first year of sales. It missed that target, but not by much with 196,555 units sold. Toyota hasn't officially commented on the rumor yet, but we'll let you know when it breaks the silence.
UPDATE: Toyota has issued a statement saying it is not moving all Tundra production to San Antonio.
In a rare move for Toyota, the auto company will be slowing production of the Tundra pickup and the Sequoia SUV due to lagging sales. Last year, Toyota sold 196,555 Tundra's, which was just a bit shy of their stated goal of 200,000. Still, it was enough to make the Tundra the fourth-best-selling truck in America, and very close to the GMC Sierra at third. Significantly, those 196,555 sales represent a 57-percent gain in Tundra sales as compared to 2006. Still, Toyota is not selling as many Tundra's as they had hoped, forcing them to slow down their production cycle. Last month, Toyota sold over 10,000 fewer Tundra's than they are capable of producing. No jobs will be lost at either the Princeton, Indiana plant or the San Antonio, Texas plant where Tundra's and Sequoia's are built.
Those in the market for a new truck are very close to welcoming the redesigned '09 Ford F-150 and '09 Dodge Ram to the stable of choices. Despite this announcement, we're nowhere near ready to count Toyota out, and we're sure that they are well aware that they are in the middle of an uphill battle where consumers will have more quality pickups to choose from than ever before.
Click above to view more high-res shots of the Toyota Tundra
Congrats to the Toyota Tundra. It has just been named "Truck of the Year" by Farm Industry News, a leading product and technology magazine for "high-income, Midwestern farmers" (their words, not ours). Though an accolade from FIM doesn't carry as much weight with normal shoppers as does a pair of golden calipers from Motor Trend, the award is still significant. As automakers watch buyers turn away from trucks as lifestyle vehicles, the endorsement of a magazine read by people who actually use a truck for its intended purpose has its own gravitas.
Then again, just how does a farm magazine determine the truck of the year? In the case of Farm Industry News, you simply add up all of the reader responses to product information (you know, those tear-out cards) and determine which is most popular. Considering the Toyota Tundra was all-new last year, it probably goes without saying that it was going to make the biggest splash!
Although Toyota has recently 
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