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Ram Trucks was established as its own distinct brand by Chrysler in 2009 when operations of the automaker were taken over by Fiat. Ram-badged trucks have been competing in the American pickup market since 1981, and, before adopting the Ram name, had been sold under the D Series label since 1928. The marque gets its name from the ram head emblem that has been on Dodge vehicles since the 1930s, and all Ram products still feature Dodge logos inside and out. Ram Trucks currently offers the Dakota mid-size pickup and the full-size Ram 1500, 2500 and 3500, as well as various heavy-duty chassis cabs.
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0Chicago: 2012 Ram Laramie Limited is one fancy truck 1328746920
The Chicago Auto Show was commonly known for years as a truck show, with automakers using the McCormick Place to show off their sport-utility vehicles and pickups. And while trends have indeed shifted in the automotive world (SUV is a dirty word these days), some companies still take time to debut a special truck or two here in the Windy City. Ram, ...
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Report: GM marketing chief thinks there are only two truck companies: Chevy and Ford 1328744520
The Super Bowl ad for the Chevrolet Silverado shows that the rivalry between Chevrolet and Ford still rages strong. But is there room for another brand or two to mix it up in the battle for pickup supremacy? Not according to General Motors marketing chief Joel Ewanick. Fox News reports that Ewanick said during a web chat on Jalopnik that "the two big ...
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Official: Ram piles on the trimmings with new Laramie Limited for Chicago 1327600860
Ram is set to introduce a new top-of-the-line pickup at the 2012 Chicago Auto Show next month. The Ram Laramie Limited treats buyers to all the niceties we've come to expect from the so-called "ultrapremium" truck segment. Leather seats with contrasting piping, piano-black trim, LED ambient lighting and unique gauges are all part of the package, as are ...
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Report: Marchionne: "Better than 50% chance" next Ram Dakota going unibody, diesel Durango coming 1326391260
Chrysler CEO Sergio Marchionne has big plans for the Ram Dakota. Inside Line spoke with Marchionne at the 2012 Detroit Auto Show, and the besweatered executive said there is a good chance the next-generation Dakota will likely ride on a unibody chassis. That would mark a serious departure from the vehicle's past, as well as the rest of the models in the ...
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Report: These are Detroit automakers' top-selling vehicles of 2011 1325614500
The numbers are officially in for 2011, and once again, Ford, General Motors and Chrysler sold more pickup trucks than any other model. The Ford F-Series was the top-selling vehicle through November of last year with 516,639 units rolling off of dealer lots. That number handily trounces the Chevrolet Silverado in second place with 367,343 units sold. The ...
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Report: Ram mulling passenger version of promised Fiat Doblo van for U.S. 1321916340
We know that the Fiat Doblo is coming to the Ram brand as a cargo van, but what about a passenger-hauling variant? Automotive News reports that the Ram team is debating just such a move. The Doblo panel van will compete with the Ford Transit Connect when it hits U.S. streets in early 2013. Ford decided to offer a passenger van version after its small ...
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Official: Ram Special Services Police Truck gives the Five-O a 5.7 1320728460
Law enforcement agencies may now sink their teeth into a specially prepared version of the Ram pickup truck. The Special Services Police Truck is built to take the abuse that only police officers can throw at a vehicle with additional door supports to handle the weight of optional ballistic protection, a 220-amp alternator for added electronic gadgetry ...
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Official: Mopar rolling into SEMA with Challenger ACR, Ram 392 and more 1319578260
Since the Chrysler Group joined up with Fiat, its brand portfolio has grown to include Chrysler, Dodge, Ram, Jeep and Fiat vehicles. And you know what that means: more stuff for Mopar to tinker with. That's just what Auburn Hills has got in store for the upcoming SEMA show in Vegas, with a whole slew of show cars to demonstrate just what the group's ...
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Official: Nissan, Chrysler announce partnerships with NHL hockey teams 1318890780
It's getting colder. The sun is setting earlier. You know what that means, folks – that's right, it's hockey season. And just as fans are gearing up for fast-pace action at arenas across the United States and Canada, so are automakers as two such companies have announced deals with National Hockey League teams in the cities near their ...
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Report: Ram Outdoorsman pickup to get its own TV show... sort of 1318887300
The Ram Outdoorsman is set to play a prominent role in a new adventure series recorded for the NBC Sports Network by Orion Entertainment. The show, appropriately named "Ram Outdoorsman," will travel around the country sampling a variety of hunting and fishing venues. The partnership has obvious benefits for Ram, as the show will likely introduce the ...
