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Kiichiro Toyoda founded the company in 1937 by spinning off the automotive division of his father's company, Toyota Industries. Now headquartered in Toyota City, Japan, the company also operates five major assembly plants in the U.S. The Toyota Camry is currently the best-selling car in the United States and the Toyota Prius is the best-selling hybrid.

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Teased: Toyota releases new FT-Bh teasers ahead of Geneva 1329933660

Toyota has let slip a few additional teasers for the company's FT-Bh concept headed to the Geneva Motor Show in March. As you may recall, the vehicle is an engineering study designed to evaluate what kind of emission reductions can be accomplished in the city car segment without resorting to exotic materials or science-fiction drivetrains. Toyota says the ...
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Study: J.D. Power reports vehicle dependability has substantially improved 1329420660

Remember the days of planned obsolescence? They're over. The latest J.D. Power Vehicle Dependability Study shows a 13-percent improvement in new car dependability over the first three years of ownership. The latest sample of 2009 model year vehicles shows the lowest rate of problems since the study's inception in 1990. The big winner was the Lexus LS, ...
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Study: University study shows recalls have hardly hurt Toyota 1329417060

If you think Toyota is still reeling from negative opinions stirred up by the company's rash of recalls in 2009, North Carolina State University has some news for you. According to a new study conducted by researchers at the institution, the recalls had "little to no impact" on how buyers see the Japanese automaker. Robert Hammond, an assistant professor ...
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Report: Toyota kicks off year with sharply increased fleet sales 1329406200

Toyota can attribute much of its uptick in sales last month to fleets. While the automaker saw its sales leap by 7.5 percent compared to a year earlier, Newsday.com reports Toyota sold 47 percent more cars and trucks to fleet customers in the U.S. than in January 2011. Without the fleet sales, the improvement would have been less than one percent. All ...
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Study: Cheaper cars are more expensive to insure 1329315300

Life is not fair. That's about the only rational explanation we can offer for this little fact of life: A low MSRP is likely to mean big insurance payments. Citing information from Insure.com, MarketWatch says the average price to insure a 2012 Honda Civic sedan, for instance, is about $2,353 per year, while a 2012 Toyota Sienna will run only $1,111 ...

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Official: Toyota snags Davidson, Buemi to drive TS030 at Le Mans 1329077100

F1 drivers typically have a shelf life shorter than what you otherwise might call a career. As the constant stream of new, young drivers usurps existing F1 seats, you're left with a wealth of talent available to contest other forms of motorsport. That's how you end up with former grand prix pilots in other series like IndyCar, DTM and even ice racing. ...
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Official: Toyota to export Highlander from U.S. to Australia, Russia 1329066180

Toyota is struggling with the rising yen, so much so that the automaker has been shifting vehicle production outside of Japan. That's bad news for laborers in Japan, but it works out in favor of the American workforce in Princeton, Indiana. That's because Toyota has announced that it will hire 400 more workers and spend $400 million to ramp up production ...
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Report: Feds investigating Toyota Camry and RAV4 over door fires 1328909460

According to a report from The Associated Press, the National Highway Traffic Safety Administration has opened a probe into possible driver-side door fires in 2007 Toyota Camry sedans and RAV4 crossovers. A total of 830,000 vehicles may be affected. Six fires have been reported to NHTSA, all stemming from the door-mounted power window switch. Five of the ...
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Geneva: Toyota teases FT-Bh concept hybrid city car ahead of Geneva 1328902140

Most concepts you'll see on the show stands of the Geneva Motor Show will come packing some manner of sci-fi powertrain and ultra-expensive chassis and body materials. That's where the Toyota FT-Bh concept stands apart. Toyota is calling it a "full hybrid city car study," so the FT-Bh isn't destined for production. However, Toyota's goal was to create an ...
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First Drive: 2012 Toyota Prius C [w/video] 1328893020

Baby Of The Family Will Play A Big Role Toyota's new 2012 Prius C doesn't look like a math problem, but that's what it is. Hidden behind its attractive hatchback body and Toyota Synergy Drive hybrid powertrain, the Prius C is just a bunch of numbers. Numbers like the car's miles per gallon rating, its MSRP, how many can be produced and how many Toyota ...