Toyota is the biggest gun among Japan's Big Three, having beaten both Nissan and Honda to the U.S. market and, after initially failing to recognize the needs and wants of the American consumer, returned in the mid-'60s perfectly in tune with those needs and wants. Its large U.S. presence is supported by a global business that makes Toyota one of the world's largest multinationals. And the recent relocation of its U.S. headquarters to North Texas, along with assembly plants throughout the Midwest, South and Southeast, should allow it a product focus better geared to the needs of Middle America.

Today Toyota offers a wide range of compelling product, with the nation's perennial best selling car - the Camry - joined by other sedans, compacts, crossovers, a minivan and two pickup trucks. The least expensive entry on a Toyota showroom is the 4-door subcompact known as the iM, while the most fun would undoubtedly be the Toyota 86, a rebadged Scion then known as the FR-S. And if you're wanting to spend vast amounts of money, know that Toyota's most expensive entry, the Land Cruiser SUV, also delivers a vast amount of space.


2017 Toyota 4Runner
2017 Toyota 4Runner
MSRP:
$34,210
Engine:
4.0L V-6
MPG:
17 City / 21 HWY
2017 Toyota Tundra
2017 Toyota Tundra
MSRP:
$30,500
Engine:
5.7L V-8
MPG:
13 City / 18 HWY
2017 Toyota RAV4
2017 Toyota RAV4
MSRP:
$24,910
Engine:
2.5L I-4
MPG:
23 City / 30 HWY
2017 Toyota Tacoma
2017 Toyota Tacoma
MSRP:
$24,320
Engine:
2.7L I-4
MPG:
19 City / 23 HWY
2017 Toyota Camry
2017 Toyota Camry
MSRP:
$23,070
Engine:
2.5L I-4
MPG:
24 City / 33 HWY
2017 Toyota Highlander
2017 Toyota Highlander
MSRP:
$30,630
Engine:
2.7L I-4
MPG:
20 City / 24 HWY
Toyota and Shell team up to build hydrogen fueling stations

'The enemy of the enemy is a friend.'

The partnership boosts future prospects for both companies as BEV threat looms.
The new Toyota Supra sounds good in this snowy spy video

See Supra. See Supra in snow. See Supra drift in snow.
Toyota adds a third car to Le Mans lineup

Toyota really wants a win after last year's disappointing finish.
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For Sale

2014 Toyota Corolla
$11,842 / 74,954 miles / CA
2011 Toyota Venza
$17,845 / 32,177 miles / CA
2015 Toyota Sienna
$33,050 / 18,258 miles / CA
The new Toyota Supra sounds good in this snowy spy video

See Supra. See Supra in snow. See Supra drift in snow.
Taco supreme! | 2017 Toyota Tacoma TRD Pro First Drive
We drive the latest off-road special pickup truck from Toyota, the Tacoma TRD Pro. It is comfortable on-road and off and has almost all the right equipment.
Incrementally better than ever | 2017 Toyota 86 First Drive
We drive the 2017 Toyota 86, formerly the Scion FR-S, and find that the rear-wheel-drive sports car is a blast to drive but is also still underpowered.
2017 Toyota Prius Prime Prototype First Drive
With the upcoming Prius Prime, Toyota is increasing the car's all-electric range compared to the earlier Prius Plug-In. Will it be enough?
2011-2016 Toyota Sienna recalled for sliding doors that won't stay shut

There are over 1,200 brand-new unsold Sienna minivans on dealer lots that have to be fixed.
Toyota pays $3.4 billion in class-action suit over rusty truck frames

Good news for owners of rusty Tacomas, Tundras, and Sequoias.
Toyota orders stop-sale for 2016-17 Prius over parking brake issue

About 92,000 cars are affected by the recall.
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