Kiichiro Toyoda founded the company in 1937 by spinning off the automotive division of his father's company, Toyota Industries. Now headquartered in Toyota City, Japan, the company also operates five major assembly plants in the US. The Toyota Camry is currently the best-selling car in the United States and the Toyota Prius is the best-selling hybrid.


2016 Toyota Tacoma
2016 Toyota Tacoma
MSRP:
$23,300
Engine:
2.7L I-4
MPG:
19 City / 23 HWY
2016 Toyota 4Runner
2016 Toyota 4Runner
MSRP:
$33,810
Engine:
4.0L V-6
MPG:
17 City / 22 HWY
2016 Toyota Tundra
2016 Toyota Tundra
MSRP:
$29,950
Engine:
5.7L V-8
MPG:
13 City / 18 HWY
2016 Toyota RAV4
2016 Toyota RAV4
MSRP:
$24,350
Engine:
2.5L I-4
MPG:
24 City / 31 HWY
2016 Toyota Highlander
2016 Toyota Highlander
MSRP:
$29,990
Engine:
2.7L I-4
MPG:
20 City / 25 HWY
2016 Toyota Corolla
2016 Toyota Corolla
MSRP:
$17,300
Engine:
1.8L I-4
MPG:
28 City / 37 HWY
Toyota RAV4 Hybrid Spanish-language Super Bowl ad falls down

Toyota will air a Spanish-language ad for the RAV4 Hybrid on ESPN Deportes during the Super Bowl half time today. It's all about falling down. Or something.
Scion was Toyota's lost generation

Plus: Sergio Says No To Ferrari SUV, And Joey Tribbiani Is On Top Gear

We analyze the week's events with a focus on the closing of Scion.
Toyota Prius Super Bowl commercial is so metal, bro

Apparently, The New Prius Is A 'Mutha-Truckin Ride'

Toyota has gone full metal with its new Super Bowl ad, featuring the new Prius, a Gibson Flying V, a keytar, and a granny flashing the sign of the horns.
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For Sale

2013 Toyota Corolla
$14,000 / 39,405 miles / CA
2012 Toyota Avalon
$20,000 / 35,978 miles / CA
2013 Toyota Camry
$18,000 / 41,299 miles / CA
Toyota Prius Super Bowl commercial is so metal, bro

Apparently, The New Prius Is A 'Mutha-Truckin Ride'

Toyota has gone full metal with its new Super Bowl ad, featuring the new Prius, a Gibson Flying V, a keytar, and a granny flashing the sign of the horns.
2016 Toyota Land Cruiser Quick Spin [w/video]
The 2016 Toyota Land Cruiser is an uncompromising reminder of what SUVs used to be, and that's both good and bad.
2016 Toyota Prius First Drive
Can Toyota can reinvent an icon by adding driving oomph to an iconic fuel-sipper? We drive the new, fourth-gen 2016 Toyota Prius to find out.
2016 Toyota Tacoma First Drive [w/video]
Toyota has responded to increasing competition in the midsize pickup truck market by making the 2016 Tacoma better than ever before.
Toyota and Lexus recall models for inadvertent airbag deployment

Toyota and Lexus will recall older trucks and SUVs, including the Land Cruiser, 4Runner, Tundra, Sequioa, LX470, and GX470, for inadvertent airbag deployment.
Toyota recalls 1.6M cars for Takata airbags in Europe, Japan

Toyota will recall 1.6 million vehicles in Japan and Europe to replace their passenger-side Takata airbag inflators, but the problem doesn't affect vehicles sold in the US.
Toyota recalls pre-collision system on Avalon and ES models

Toyota is recalling 31,000 units of the Avalon and Lexus ES. The pre-collision system can misidentify objects in the road as a hazard and activate the brakes, potentially leading to a crash.