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Kiichiro Toyoda founded the company in 1937 by spinning off the automotive division of his father's company, Toyota Industries. Now headquartered in Toyota City, Japan, the company also operates five major assembly plants in the U.S. The Toyota Camry is currently the best-selling car in the United States and the Toyota Prius is the best-selling hybrid.

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Report: Lexus moves to trademark spindle grille 1337777940

Apparently the new Lexus spindle grille is here to stay. According to the Kaizen Factor blog, Toyota has filed numerous trademark applications in both the United States and Canada for various spindle grille designs. The main differences in the designs are the inserts, either a zig-zag mesh like the current F Sport models of the CT, IS, GS, RX and LS, or ...
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Official: Toyota aims to put more "stock" into stock cars with 2013 NASCAR Camry 1337727600

NASCAR may have once been a form of motorsport in which only domestic automakers competed. And that's largely still the case, with one notable exception: Toyota. The Japanese automaker faced some difficulty breaking into the Good Ol' Boys racing series, but though some purists may still malign it, Toyota is in NASCAR to stay. And this is its latest ...
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Study: BMW named most valuable car brand 1337706060

In the latest release of its BrandZ Top 100 Most Valuable Global Brands study, market researchers Milward Brown have given BMW the highest ranking of any carmaker, according to Automotive News. Toyota – last year's winner – finished second, followed by Mercedes-Benz, Honda and Nissan, according to the report. BMW had last finished atop the ...
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Video: Carbon monoxide nearly costs this track day racer his life 1337619540

There are plenty of dangers to contend with at a track day. High speeds, inexperienced drivers, faulty equipment and foul weather can all play havoc on an otherwise friendly fender-to-fender weekend. We can now add carbon monoxide poisoning to the list of potential threats. One Finnish Toyota MR2 owner took his machine out for a quick sprint at Ahvenisto ...
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Official: Toyota boosting V6 production in Alabama, adding 125 jobs 1337457780

Toyota's Huntsville, Alabama production facility, which makes the company's four-cylinder, V6 and V8 engines, is getting a couple of big boosts: $80 million and roughly 125 new jobs. When the spending and hiring is complete, the enlarged factory and the plant's 1,150 workers will raise engine-production capacity to more than 700,000 units, with V6 ...

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Report: Car Wars report predicts Hyundai, Kia will lose market share 1337379240

The annual "Car Wars" report by Merrill Lynch analyst John Murphy predicts that, despite their seizing of U.S. market share over the last few tumultuous years, Korean brands Hyundai and Kia will give it all back and then some to companies like Ford, General Motors and Toyota by 2016. Murphy bases his predictions not on tea leaves or crystal balls, but ...
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Report: Toyota turning Nintendo DS into navigation system 1337293800

Video games are already an easy target for politicians, what with their amazing ability to turn both brains and muscles to jelly while also promoting violence and other sociopathic behaviors. So we can only wonder at the political grandstanding that might accompany this development: The Nintendo DS can now be used to control a Toyota navigation ...
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Official: IIHS crowns three new Top Safety Picks [w/video] 1337261220

The Insurance Institute for Highway Safety has crowned two sedans and a hatchback as Top Safety Picks: the 2013 Chevrolet Malibe Eco, 2012 Hyundai Azera and 2012 Toyota Prius c. The redesigned 2013 Malibu joins its 2012 model-mate as a Top Pick, and the 2013 earned a good side impact rating even without its optional side airbags. The Prius c also has ...
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Official: Gazoo Racing drums up twincharged 320-horsepower Toyota GT86 1337212740

As if turbos weren't enough. Gazoo Racing (full name: Gazoo Racing Masters of Nürburgring) has unveiled a concept racing version of the famed Toyota GT86 that features both a turbocharger and a supercharger to offer up 320 horsepower and 310 pound-feet of torque. The car, officially called the Sport FR Concept, oozes high performance out of its ...
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Official: Toyota GT 86, Lexus LFA racers ready for Nürburgring 24 Hours 1337203800

Toyota and Lexus are gearing up for this year's Nüburgring 24 Hours. The two companies plan to take to the track with a total of five entries, including four Toyota GT 86 race cars and one Lexus LFA. Prepped by factory tuner Gazoo Racing, the LFA will compete in the SP8 class while two of the GT 86 models will go fender-to-fender in the SP3 class. ...