Kiichiro Toyoda founded the company in 1937 by spinning off the automotive division of his father's company, Toyota Industries. Now headquartered in Toyota City, Japan, the company also operates five major assembly plants in the US. The Toyota Camry is currently the best-selling car in the United States and the Toyota Prius is the best-selling hybrid.


2016 Toyota RAV4
2016 Toyota RAV4
MSRP:
$24,350
Engine:
2.5L I-4
MPG:
24 City / 31 HWY
2016 Toyota Highlander
2016 Toyota Highlander
MSRP:
$29,990
Engine:
2.7L I-4
MPG:
20 City / 25 HWY
2016 Toyota Corolla
2016 Toyota Corolla
MSRP:
$17,300
Engine:
1.8L I-4
MPG:
28 City / 37 HWY
2016 Toyota Camry
2016 Toyota Camry
MSRP:
$23,070
Engine:
2.5L I-4
MPG:
25 City / 35 HWY
2016 Toyota Tacoma
2016 Toyota Tacoma
MSRP:
$23,300
Engine:
2.7L I-4
MPG:
19 City / 23 HWY
2016 Toyota 4Runner
2016 Toyota 4Runner
MSRP:
$33,810
Engine:
4.0L V-6
MPG:
17 City / 22 HWY
Production Toyota C-HR to debut in Geneva, has hybrid engine

Toyota will debut the production version of the C-HR crossover concept at the Geneva Motor Show in March, and the powertrain lineup includes a hybrid. The CUV should eventually arrive in the US, too.
Where the 2017 Toyota Tacoma TRD Pro is going, it doesn't need roads

The 2017 Toyota Tacoma TRD Pro muscles into the Windy City with suspension upgrades and a more aggressive demeanor.
Translogic 194: 2016 Toyota Prius

Jonathon Buckley gets familiar with the fourth generation of the popular hybrid.

Translogic host Jonathon Buckley spent a few days getting to know the all-new 2016 Toyota Prius, filming his impressions along the way. Now in its fourth generation, the popular hybrid receives upgrades in efficiency, driving dynamics, and styling. But will it be enough to win over our host?
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2014 Toyota Corolla
$15,000 / 19,630 miles / CA
2013 Toyota Camry
$17,000 / 41,299 miles / CA
2012 Toyota Avalon
$20,000 / 35,978 miles / CA
Translogic 194: 2016 Toyota Prius

Jonathon Buckley gets familiar with the fourth generation of the popular hybrid.

Translogic host Jonathon Buckley spent a few days getting to know the all-new 2016 Toyota Prius, filming his impressions along the way. Now in its fourth generation, the popular hybrid receives upgrades in efficiency, driving dynamics, and styling. But will it be enough to win over our host?
2016 Toyota Land Cruiser Quick Spin [w/video]
The 2016 Toyota Land Cruiser is an uncompromising reminder of what SUVs used to be, and that's both good and bad.
2016 Toyota Prius First Drive
Can Toyota can reinvent an icon by adding driving oomph to an iconic fuel-sipper? We drive the new, fourth-gen 2016 Toyota Prius to find out.
2016 Toyota Tacoma First Drive [w/video]
Toyota has responded to increasing competition in the midsize pickup truck market by making the 2016 Tacoma better than ever before.
Toyota and Lexus recall models for inadvertent airbag deployment

Toyota and Lexus will recall older trucks and SUVs, including the Land Cruiser, 4Runner, Tundra, Sequioa, LX470, and GX470, for inadvertent airbag deployment.
Toyota recalls 1.6M cars for Takata airbags in Europe, Japan

Toyota will recall 1.6 million vehicles in Japan and Europe to replace their passenger-side Takata airbag inflators, but the problem doesn't affect vehicles sold in the US.
Toyota recalls pre-collision system on Avalon and ES models

Toyota is recalling 31,000 units of the Avalon and Lexus ES. The pre-collision system can misidentify objects in the road as a hazard and activate the brakes, potentially leading to a crash.