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Kiichiro Toyoda founded the company in 1937 by spinning off the automotive division of his father's company, Toyota Industries. Now headquartered in Toyota City, Japan, the company also operates five major assembly plants in the US. The Toyota Camry is currently the best-selling car in the United States and the Toyota Prius is the best-selling hybrid.

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Report: Expedition drives from Russia to Canada over North Pole... 1369226760

No, a Ford Expedition did not drive from Russia to Canada via the North Pole, but that's exactly what a team of intrepid explorers accomplished recently. Using specially-modified buses with massive tires, the group slowly drove 2,485 miles in 70 days over drifting ice, occasionally using a pickaxe to clear a path and staying on guard for chasms that could ...
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Study: Toyota passes BMW as most valuable car brand 1369164780

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell ...
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Teased: 2014 Toyota Corolla shows just enough to keep us interested 1369157280

To date, the best idea we have of what the 2014 Toyota Corolla will look like is the shape and styling of the Furia Concept from this year's Detroit Auto Show. Obviously the compact car will turn down the wick a fair bit from that orange machine, and now we have one more scintilla of an idea of what the final product will look like. Published today on ...
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Report: BMW-Toyota sports car heading towards Tokyo debut 1369089840

Earlier this year, BMW and Toyota confirmed a four-part joint venture mostly focusing on increasing improving vehicle efficiency using fuel cells, lightweight materials and better battery technology. Also tucked into the announcement was a "feasibility study" for a shared platform to underpin a future midsize "sports vehicle." In terms of the latter, it ...
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Video: Toyota Supra ready for its retrospective video closeup 1369076400

Our friends at XCAR have taken the time to train their lenses on the iconic Toyota Supra. With Toyota finally back into the performance car game, it seems only logical to remember one of the brand's most legendary sports cars. While we're all busy ladling praise onto the Scion FR-S and Subaru BRZ twins, it's important to remember that Toyota used to ...

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Toyota upping lithium-ion battery production 6x for introduction to Prius family 1369059720

There are already lithium-ion batteries in some Toyota vehicles (the Prius Plug-in Hybrid, the RAV4 EV and the European Prius+, for example), but the company's standard bearer – the non-plug Prius hybrid – still relies on nickel metal hydride (NiMH) cells. But, the future belongs to li-ion, and that's why Toyota will soon increase its ...
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Report: Car thief caught in McDonald's drive-thru after placing order with owner 1369051200

If you're going to drive a stolen car in a town of roughly 77,000 people – about the same size as Scranton, Pennsylvania or Ogden, Utah – you want to be very careful about where you drive that stolen car to eat. That's the lesson Katherine York of Kennewick, Washington learned when she was arrested for being in possession of a stolen Toyota ...
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Official: Toyota begins shipping Le Yaris to America 1368829740

Our tiniest Toyota (Scion iQ notwithstanding) is about to get a little French flair. The Japanese automaker announced Thursday that its Toyota Motor Manufacturing France facility would begin building Yaris models destined for North America – specifically, the United States, Puerto Rico and Canada. This will mark the first time in history that Toyota ...
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Report: Toyota sudden acceleration class action may cover 22 million owners 1368710940

A total of 22.6 million current and former Toyota owners have been sent notices that they may be eligible to receive compensation from the automaker for damages related to the unintended acceleration fiasco that has dominated headlines in 2009 and 2010. The total payout may be as high as $1.63 billion, according to The Detroit News. Steve Berman, a ...
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Toyota Auris Hybrid manages just 84 grams of CO2 per kilometer, beating Prius 1368633240

For Toyota and the new version of its Auris Hybrid that goes on sale starting next month, less is more. In this case, the Auris Hybrid will get an engine that cuts emissions by more than three percent from the current version. The Auris Hybrid that goes on sale next month will emit just 84 grams of CO2 per kilometer, down from 87 in the previous model. ...