Toyota is the biggest gun among Japan's Big Three, having beaten both Nissan and Honda to the U.S. market and, after initially failing to recognize the needs and wants of the American consumer, returned in the mid-'60s perfectly in tune with those needs and wants. Its large U.S. presence is supported by a global business that makes Toyota one of the world's largest multinationals. And the recent relocation of its U.S. headquarters to North Texas, along with assembly plants throughout the Midwest, South and Southeast, should allow it a product focus better geared to the needs of Middle America.

Today Toyota offers a wide range of compelling product, with the nation's perennial best selling car - the Camry - joined by other sedans, compacts, crossovers, a minivan and two pickup trucks. The least expensive entry on a Toyota showroom is the 4-door subcompact known as the iM, while the most fun would undoubtedly be the Toyota 86, a rebadged Scion then known as the FR-S. And if you're wanting to spend vast amounts of money, know that Toyota's most expensive entry, the Land Cruiser SUV, also delivers a vast amount of space.


2017 Toyota Tacoma
2017 Toyota Tacoma
MSRP:
$24,120
Engine:
2.7L I-4
MPG:
19 City / 23 HWY
2017 Toyota Camry
2017 Toyota Camry
MSRP:
$23,070
Engine:
2.5L I-4
MPG:
24 City / 33 HWY
2017 Toyota RAV4
2017 Toyota RAV4
MSRP:
$24,910
Engine:
2.5L I-4
MPG:
23 City / 30 HWY
2016 Toyota Highlander
2016 Toyota Highlander
MSRP:
$30,490
Engine:
2.7L I-4
MPG:
20 City / 25 HWY
2016 Toyota Tundra
2016 Toyota Tundra
MSRP:
$29,950
Engine:
5.7L V-8
MPG:
13 City / 18 HWY
2016 Toyota Land Cruiser
2016 Toyota Land Cruiser
MSRP:
$83,825
Engine:
5.7L V-8
MPG:
13 City / 18 HWY
2018 Toyota Camry looking pretty ahead of Detroit debut

It's just a teaser, but it's got us excited to see the rest of the car.

We know it's only a taillight, but Toyota's Camry teaser foreshadows a more interesting design from the usually anonymous sedan.
Toyota just might be serious about electric vehicles this time

Putting the CEO in charge is a sign, don't you think?

Hmmmmm.
Toyota forms in-house think-tank for EV development

Toyota has a strong commitment to fuel cell technology despite doubts within the field.
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For Sale

2013 Toyota Prius
$15,944 / 35,427 miles / CA
2016 Toyota Camry
$16,981 / 20,291 miles / CA
2012 Toyota Prius Plug-in
$12,944 / 93,421 miles / CA
The Grand Tour turns wrecked Toyota Prius hybrids into art

If you forgot, the trio really hates the Prius.
Taco supreme! | 2017 Toyota Tacoma TRD Pro First Drive
We drive the latest off-road special pickup truck from Toyota, the Tacoma TRD Pro. It is comfortable on-road and off and has almost all the right equipment.
Incrementally better than ever | 2017 Toyota 86 First Drive
We drive the 2017 Toyota 86, formerly the Scion FR-S, and find that the rear-wheel-drive sports car is a blast to drive but is also still underpowered.
2017 Toyota Prius Prime Prototype First Drive
With the upcoming Prius Prime, Toyota is increasing the car's all-electric range compared to the earlier Prius Plug-In. Will it be enough?
Toyota pays $3.4 billion in class-action suit over rusty truck frames

Good news for owners of rusty Tacomas, Tundras, and Sequoias.
Toyota orders stop-sale for 2016-17 Prius over parking brake issue

About 92,000 cars are affected by the recall.
Lexus takes aim at electric vehicles, again

Lexus ads had a similar, anti-EV bent back in 2014.

Toyota's luxury division really wants to talk down plug-ins.