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Kiichiro Toyoda founded the company in 1937 by spinning off the automotive division of his father's company, Toyota Industries. Now headquartered in Toyota City, Japan, the company also operates five major assembly plants in the U.S. The Toyota Camry is currently the best-selling car in the United States and the Toyota Prius is the best-selling hybrid.

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Report: Feds investigating Toyota Camry and RAV4 over door fires 1328909460

According to a report from The Associated Press, the National Highway Traffic Safety Administration has opened a probe into possible driver-side door fires in 2007 Toyota Camry sedans and RAV4 crossovers. A total of 830,000 vehicles may be affected. Six fires have been reported to NHTSA, all stemming from the door-mounted power window switch. Five of the ...
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Geneva: Toyota teases FT-Bh concept hybrid city car ahead of Geneva 1328902140

Most concepts you'll see on the show stands of the Geneva Motor Show will come packing some manner of sci-fi powertrain and ultra-expensive chassis and body materials. That's where the Toyota FT-Bh concept stands apart. Toyota is calling it a "full hybrid city car study," so the FT-Bh isn't destined for production. However, Toyota's goal was to create an ...
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First Drive: 2012 Toyota Prius C [w/video] 1328893020

Baby Of The Family Will Play A Big Role Toyota's new 2012 Prius C doesn't look like a math problem, but that's what it is. Hidden behind its attractive hatchback body and Toyota Synergy Drive hybrid powertrain, the Prius C is just a bunch of numbers. Numbers like the car's miles per gallon rating, its MSRP, how many can be produced and how many Toyota ...
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Report: Toyota GT86 offered in stripped down RC flavor... in Japan 1328812080

It's getting harder and harder to purchase a genuine stripped down vehicle these days. Manufacturers have discovered that it's both cheaper and easier to offer every model with a surprisingly high level of content rather than build multiple variations on the same theme. That's why tricks like power locks and windows are all but ubiquitous, even on ...
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Chicago: 2013 Toyota Land Cruiser has been updated, apparently 1328743260

Look very, very closely. This is the 2013 Toyota Land Cruiser, which, though not immediately apparent, is different than the 2012 model. How, exactly? The updated SUV has new features like LED running lamps up front, a revised taillamp design and some new wheel options. Inside, there's a brand new hard drive-based navigation system complete with Toyota's ...

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Report: Next Toyota Avalon to best Fiat 500's fuel economy? 1328733660

The Fiat 500 is 139 inches of A-segment fury, with a heaping dose of cute and a dash of fuel efficiency. In fact, the manual transmission-equipped cinquecento averages 33 miles per gallon in mixed driving, which is better than most things on the road. Impressed? Toyota isn't. The Detroit Free Press reports that the Japanese automaker told dealers at the ...
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Official: Toyota upgrades limited TS030 Hybrid racing program to full WEC entry 1328464860

When Toyota announced its return to endurance sports car racing with the new TS030 Hybrid this season, the plan was to enter a handful of races, like Le Mans and Spa-Francorchamps, on an invitational basis. Plans change, though, and Toyota has now upgraded the program to a full manufacturer entry, paving the way for it to compete in the entire FIA World ...
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Toyota using Shazam music ID app for new TV spot, giveaway 1328367720

Toyota is looking to meld the smartphones with the television in a new ad campaign. The automaker is giving fans a chance to win two Camrys in new promotion that uses the Shazam mobile app in conjunction with a TV spot. When the commercial airs, viewers simply fire up Shazam and enter the giveaway. (They can also enter the sweepstakes online.) Toyota says ...
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Report: Wagons West: Domestics picked up market share in California last year 1328295660

Most days, California must seem like Kazakhstan for the Big Three. Domestic products aren't so popular out West, where Toyota and Honda have long stood atop the sales charts. But not in 2011. According to a report in Automotive News, both General Motors and Ford managed to bump Honda from its silver medal position in 2011, though Toyota still holds a ...
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Report: Analysts: U.S. automakers will lose marketshare in 2012 1328043600

Domestic automakers have much to be happy about, with Chrysler, Ford and General Motors all gaining market share last year for the first time since 1988. Yet according to Bloomberg, 2012 won't be as good to Detroit. Total sales are projected to grow from 12.8 million vehicles last year to 13.6 million, according to the report, but increasing competition ...