Toyota is the biggest gun among Japan's Big Three, having beaten both Nissan and Honda to the U.S. market and, after initially failing to recognize the needs and wants of the American consumer, returned in the mid-'60s perfectly in tune with those needs and wants. Its large U.S. presence is supported by a global business that makes Toyota one of the world's largest multinationals. And the recent relocation of its U.S. headquarters to North Texas, along with assembly plants throughout the Midwest, South and Southeast, should allow it a product focus better geared to the needs of Middle America.

Today Toyota offers a wide range of compelling product, with the nation's perennial best selling car - the Camry - joined by other sedans, compacts, crossovers, a minivan and two pickup trucks. The least expensive entry on a Toyota showroom is the 4-door subcompact known as the iM, while the most fun would undoubtedly be the Toyota 86, a rebadged Scion then known as the FR-S. And if you're wanting to spend vast amounts of money, know that Toyota's most expensive entry, the Land Cruiser SUV, also delivers a vast amount of space.


2017 Toyota RAV4
2017 Toyota RAV4
MSRP:
$24,410
Engine:
2.5L I-4
MPG:
23 City / 30 HWY
2017 Toyota Sienna
2017 Toyota Sienna
MSRP:
$29,750
Engine:
3.5L V-6
MPG:
19 City / 27 HWY
2017 Toyota Tundra
2017 Toyota Tundra
MSRP:
$30,500
Engine:
5.7L V-8
MPG:
13 City / 18 HWY
2017 Toyota Camry
2017 Toyota Camry
MSRP:
$23,070
Engine:
2.5L I-4
MPG:
24 City / 33 HWY
2017 Toyota Corolla
2017 Toyota Corolla
MSRP:
$18,500
Engine:
1.8L I-4
MPG:
28 City / 36 HWY
2017 Toyota Highlander
2017 Toyota Highlander
MSRP:
$30,630
Engine:
2.7L I-4
MPG:
20 City / 24 HWY
Junkyard Gem: 1980 Toyota Pickup Truck

Known as the Hilux outside of North America.

A used-up example of the small pickup that made all its competitors look shoddy, the third-generation Toyota Hilux, found in a San Francisco Bay Area self-service wrecking yard.
Junkyard Gem: 1991 Geo Prizm GSi

The California-built, GM-badged Toyota sleeper sedan.

GM's version of the Toyota Sprinter, now retired in Colorado after nearly 300,000 miles on the road.
2018 Honda Accord charges into slumping sedan market

Will the Accord, Camry and other new sedans further increase Detroit's reliance on SUVs and pickups?

Will this further increase Detroit's reliance on SUVs and pickups?
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For Sale

2014 Toyota Corolla
$14,888 / 29,676 miles / CA
2014 Toyota Corolla
$14,495 / 23,790 miles / CA
2016 Toyota RAV4
$24,998 / 23,049 miles / CA
Experiencing 24 Hours of Le Mans | The List

On this episode of The List, our hosts Jessi and Patrick are trackside for the entire 24 Hours of Le Mans.
Taco supreme! | 2017 Toyota Tacoma TRD Pro First Drive
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Incrementally better than ever | 2017 Toyota 86 First Drive
We drive the 2017 Toyota 86, formerly the Scion FR-S, and find that the rear-wheel-drive sports car is a blast to drive but is also still underpowered.
2017 Toyota Prius Prime Prototype First Drive
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2011-2016 Toyota Sienna recalled for sliding doors that won't stay shut

There are over 1,200 brand-new unsold Sienna minivans on dealer lots that have to be fixed.
Toyota pays $3.4 billion in class-action suit over rusty truck frames

Good news for owners of rusty Tacomas, Tundras, and Sequoias.
Toyota orders stop-sale for 2016-17 Prius over parking brake issue

About 92,000 cars are affected by the recall.