FIAT

Fiat, an acronym for Fabbrica Italiana Automobili Torino, is an Italian automaker and major player in the European marketplace. Founded in 1899, Fiat is now the world's sixth largest automaker and the largest based in Italy. The company is currently led by Sergio Marchionne and its portfolio includes the Ferrari, Maserati, Alfa Romeo, Lancia and Fiat brands, as well as a majority stake in Chrysler Group LLC.


2015 FIAT 500
MSRP: $16,645 - $22,395
2015 FIAT 500c
MSRP: $20,145 - $26,395
2015 FIAT 500e
MSRP: $31,800 - $31,800
Audi, Fiat squabbling over numbers and letters

Audi wants to use the names Q2 and Q4 for coming crossover products, but Fiat owns those trademarks and appears unlikely to sell them. It's said that Fiat CEO Sergio Marchionne is loathe to do anything that would aid any company under VW Group CEO Ferdinand Piëch.
Fiat trademarks '124', '124 Spider'

Fiat files trademark registration with the USPTO for the model names "124" and "124 Spider." The filing could presage a Fiat coupe and convertible built on the 2016 Mazda MX-5 Miata platform that was previously going to be used for a new Alfa Romeo.
Fiat Abarth Zagato lovechild is a double bubble worth the trouble

The Italian automotive industry is filled with legendary names: Ferrari, Maserati, Alfa Romeo, Lancia, Lamborghini, De Tomaso, Pagani... but the names Fiat, Abarth and Zagato belong up there right beside them – especially when they came together on a vehicle as singular as this one.
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2014 Fiat 500L
/ 243 miles / PA
2012 Fiat 500
$12,995 / 17,064 miles / NY
2012 Fiat 500
$9,275 / 25,312 miles / NY
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2014 Fiat 500L
We get a full week to review the 2014 Fiat 500L crossover, the Italian brand's second completely new model for the US.
2013 Fiat 500e
We test Fiat's 2013 500e and see if this all-electric Cinquecento is better than the gas-powered car that spawned it.
2015 Fiat 500L Living [w/video]
We test Fiat's largest offering, the seven-passenger 500L Living MPV, coming to America in late 2014.