To consider the history of Chrysler, founded in 1915 by Walter P. Chrysler, is more than a little like riding a roller coaster. Virtually no American manufacturer still in business has suffered the number of up-and-down business cycles as Chrysler. Its most famous/infamous downturn resulted in a US government bailout. And under the guidance of Lee Iacocca, it rebounded and paid back the government loan early. But that didn't exempt it from corporate angst or opportunity. A merger with Daimler-Benz resulted in control ceded to the Germans. Later, following the economic downturn, Fiat bought a controlling interest and (ultimately) merged Chrysler into what is now FCA - Fiat Chrysler Automobiles.
With Jeep on one side of most showrooms and Ram trucks and Dodge sedans on the other, Chrysler products can get overlooked by both dealers and their customers. Since the 300 sedan is aging and its smaller 200 sibling about to be discontinued, the best Chrysler news can be found in an all-new minivan, the Chrysler Pacifica. The least expensive car wearing the Chrysler badge is the 200 4-door, and while Chrysler isn't a fun-to-drive brand per se (that's left to Dodge), a 200 V6 or Hemi-powered 300 can be entertaining. As you might guess, the Pacifica minivan will be voted 'most popular', and fully optioned at $50K is also the most expensive.
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