As a driver and manager for Alfa Romeo in the '20s, Enzo Ferrari established a winning reputation that would successfully survive his passing in 1988. In a manner not dissimilar from Porsche, Ferrari began production of a low-volume sports car in the tortured aftermath of World War II. By the 1950s Ferraris were the epitome of high performance and, when clothed in custom bodywork, luxury. Unable to financially compete in the marketplace while fielding both sports and Grand Prix cars, Ferrari eventually partnered with Fiat. Given its historically low volume, Ferrari didn't establish a broad-based identity in the U.S. until Tom Selleck began to drive a 308 GTS as Magnum, P.I.
The popularity of 'Magnum' increased the visiblity of Ferrari, as well as conveying a day-to-day utility for Ferrari's mid-engined exotic. Today that 308 has evolved into the 488 GTB, and while not the least expensive model in today's lineup - that's the front-engined California T - it's easily the most popular, and arguably the most fun to drive. Most expensive? That's essentially a tie between Ferrari's 2+2 FF and the V12-powered F12 berlinetta.
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