Mazda's entry into the U.S. followed that of Toyota and Nissan by almost a decade. And while its adaptation of Felix Wankel's rotary provided a distinctive niche among both Asian and European competitors, the thirsty rotary was almost the kiss of death for Mazda, as all automakers confronted the first OPEC crisis in 1973. Later in that same decade Mazda would introduce an economical 4-cylinder hatch, selling it in the U.S. as the GLC (Great Little Car). That, along with the profits from a rotary-powered RX-7, would put Mazda's U.S. showrooms on more secure financial footing. The carmaker's biggest buzz - and most consistent marketing effort - has been with its MX-5 Miata, a British-inspired roadster introduced to world markets for the 1990 model year. Mazda has also enjoyed considerable success with its Mazda3 hatch, while it's been less successful with its midsize Accord competitor, the Mazda6.

Today Mazda, like its immediate Japanese competition, offers a broad lineup of compact sedans and hatches, a well-received midsize sedan and three crossovers, ranging from subcompact (CX-3) to midsize (CX-5) to 3-row (an all-new CX-9). Its least-expensive U.S. offering is a toss-up between the Mazda3 4-door and CX-3 crossover, while the most expensive tag goes to the CX-9, which begins in the low $30s but can be optioned up to over $40K. The most fun to drive and own is (and always will be) the MX-5 Miata, now in its fourth iteration.


2017 Mazda CX-9
2017 Mazda CX-9
MSRP:
$31,520
Engine:
2.5L I-4
MPG:
22 City / 28 HWY
2017 Mazda CX-3
2017 Mazda CX-3
MSRP:
$19,960
Engine:
2.0L I-4
MPG:
29 City / 34 HWY
2017 Mazda CX-5
2017 Mazda CX-5
MSRP:
$24,045
Engine:
2.5L I-4
MPG:
24 City / 31 HWY
2017 Mazda Mazda6
2017 Mazda Mazda6
MSRP:
$21,945
Engine:
2.5L I-4
MPG:
24 City / 34 HWY
2017 Mazda Mazda3
2017 Mazda Mazda3
MSRP:
$19,095
Engine:
2.0L I-4
MPG:
27 City / 37 HWY
2017 Mazda MX-5 Miata RF
2017 Mazda MX-5 Miata RF
MSRP:
$31,555
Engine:
2.0L I-4
MPG:
27 City / 34 HWY
This is why you should consider a certified pre-owned car

Sure, you could go out and buy a brand-new car. Or, you could save yourself from the initial depreciation hit by choosing a certified pre-owned vehicle.
Mazda3 five-door vs. Mazda CX-3

As a talking point, it won't rival North Korea, world hunger or Mideast peace, but the ongoing tug between car and crossover continues to resonate in the hallways and parking lots around Autoblog HQ.
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For Sale

2015 Mazda Mazda5
$14,998 / 32,654 miles / CA
2016 Mazda CX-3
$22,520 / 3,176 miles / CA
2017 Mazda Mazda3
$19,030 / 6,108 miles / CA
Autoblog's best videos of 2016

We did a lot of neat stuff in 2016, and a lot of it was caught on video. Check out our favorite drives, experiences, and episodes from our original series that we selected from 2016's best.
Meet our new long-term 2016 Mazda MX-5 Miata Club!
Introducing Autoblog's long-term 2016 Mazda MX-5 Miata Club roadster, which we'll be driving for a year and telling you all about. Watch the intro video.
2016 Mazda CX-9 First Drive
We test the 2016 Mazda CX-9, a seven-passenger crossover powered by a turbocharged four, and find that it's built firstly for the driver.
2017 Mazda CX-9 Prototype First Drive
We get an early shot at the 2017 Mazda CX-9, in pre-pre-production form. Under all that camouflage lies one very entertaining three-row crossover.
Mazda recalling 190,000 CX-7s due to rusty ball joints

Mazda will address earlier models registered in snowy northern states first.

Mazda will replace both front lower control arms at no cost to owners. It's unknown if there are any crashes, injuries, or deaths related to the issue.
Even Ferrari swept up in latest Takata recall expansion

Eight manufacturers recall 12 million more affected vehicles.

About 4.5 million of the affected vehicles are Hondas.
Mazda recalls Takata airbags in B-Series

Mazda will recall the 2004-2006 B-Series pickup to replace the driver's side Takata airbag inflators.