LA 2009: Custom "Mazdaspeed2" tops the fun-per-pound charts in LA

Mazdaspeed2 Concept - Click above for high-res image gallery

As cool as some of those custom Ford Fiestas are at the LA Auto Show, these even tidier Mazda2 customs really jumped out at us. Okay, maybe not all of the concepts so much as the "Mazdaspeed2" you see above. The Active2 Surf and Active2 Snow barely registered when we saw this green and grey fun machine. Dubbed the 2Evil Special and not really an official Mazdaspeed2 at all, this concept blends weekend track car with urban commuter in just the right proportions.

The other two concepts aren't quite as eye-catching as the 2Evil, but are fun nonetheless. The Active2 Surf has a slightly restyled exterior, 17-inch wheels, an H&R coil over suspension and was painted a bright green with MINI-like white wheels and mirror caps. We really dug the carbon fiber surfboard in the Thule roof rack, too. The Active2 Snow gets similar bodywork tweaks, along with the 17-inch wheels and the H&R setup with another Thule roof rack sporting matching snowboards.. Both cars also wear Active2 graphics. These two cars look like they are going to be easily duplicated by accessing the Mazda Accessories catalog.

Meanwhile, the 2Evil sits even lower thanks to its H&R coil-over setup, and is visually lowered even more courtesy of the aggressive body kit with its curb-scraping front lip and deep side skirts. The 2Evil also includes a new diffuser and spoiler in the back, limo-black windows, Le Mans-winning Mazda 787B tribute graphics, 17-inch wheels wrapped in Yokahama Advan tires, and a Magna performance exhaust system. The green highlights really bring the whole thing together to make it look like a spec series racer. Now if Mazda could just shoehorn in the Mazdaspeed3 turbo mill, they'd really be onto something. We can just imagine Grand-Am adding a CC (commuter car) class for fun little runabouts like this Mazda2, the MINI Cooper, Fiesta, Fiat 500, Honda Fit and the like.



[Source: Mazda]

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REPORT: Audi twists e-tron concept's 3319 lb-ft torque rating

Audi e-tron concept - Click above for high-res image gallery

When introduced at the Frankfurt Motor Show in September, Audi boasted its all-electric e-tron was fitted with four electric motors producing "230 kW (313 horsepower) and 4,500 Nm (3,319.03 pound-feet) of torque." While the e-tron's styling may have raised a few eyebrows, we were notably moved by the quoted torque figure – especially when we considered that the twin-turbocharged Mercedes-Benz SL65 AMG, one of the most powerful vehicles on the road, makes 738 lb-ft in comparison. We were stupefied by the number, and it set off more than a few debates among our group, but Audi made no attempt to clarify...

The team at Automobile Magazine, initially duped like everyone else, has recognized that Audi was quoting torque measured at the wheels, not at the output shaft – the industry standard. Measuring torque at the wheels takes the multiplication effect of the transmission and final drive gears into account. The resulting figures are generally ten-fold of what they would be at the crank (meaning cars like a 3.6-liter Chevrolet Malibu packs a similar 3,115 lb-ft of torque). Audi's e-tron torque figures are not exactly dishonest, but they are using a completely different evaluation without making mention of it in the press release. Long story short, Automobile estimates the e-tron makes about 252 lb-ft of torque, or a bit less than the Tesla Roadster's 273 lb-ft.




[Source: Automobile]

LA 2009: Luna and Toby model the 2010 Honda Element Dog Friendly package

Luna, left, and Toby, model the Honda Element Dog Friendly edition - Click above for high-res image gallery

Honda certainly can't be accused of running a dog and pony show here at the LA Auto Show, because there were no ponies. They did, however, have the adorable Luna and Toby on hand to demonstrate their clever Dog Friendly system on this Honda Element. It's essentially a collapsible ramp and pup tent (couldn't resist) with tethers that keeps dogs secure in back while protecting the interior of your vehicle from stains and pet hair.

We've shown you this Dog Friendly setup before, but couldn't resist snapping a few pics of the system in action, especially now that it's available. The Dog Friendly package is available on any 2010 Honda Element model for an extra $995. besides the nylon kennel and ramp, the system includes a cushioned bed, a spill-proof water dish, a small 12-volt ventilation fan, seat covers for the second row, and rubber floor mats with a bone motif. Seems like a reasonable price for keeping one's pets safe and secure, especially considering it's a custom fit package from the people who actually build the vehicle itself. There's a full press release after the jump and some more pics of Toby and Luna in our high-res gallery below.



[Source: Honda]

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Ford Motor Company

Driving Skills for Life

Ford hosted another Driving Skills for Life driving camp in Washington D.C. just before a two-day summit created by the U.S. Department of Transportation on the topic of distracted driving. The connection of the two is a natural.

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Ford accepting applications for Fiesta Movement 2

2011 Ford Fiesta – Click above for high-res image gallery

Ford finally unveiled the U.S. version of its B-Segment Fiesta yesterday at the LA Auto Show, and thanks to some clever marketing, the Blue Oval's newest small car is already well-known to prospective buyers. Ford's ingenious "Fiesta Movement" marketing initiative, which put 100 Euro-spec subcompacts in the hands of socially advanced "agents," resulted in over six million YouTube views, 740,000 Flickr views and 3.7 million Twitter impressions. All that traffic has apparently resulted in a 60-percent vehicle recognition score in Ford's survey findings – a number that would be good for a vehicle that has already been on the market a few years.

The first Fiesta Movement was created to get the Fiesta in front of the car-buying public while engaging in customer-driven dialog. Connie Fontaine, Ford brand content and alliances manager, says that wave two will focus on "driving unparalleled consideration." In other words, Ford wants customers to be excited to buy a new Fiesta. Given the fact that Ford generated 80,000 "hand-raisers" with Fiesta Movement number one, another group of Fiesta agents probably isn't a bad idea.

Ford is looking now for 20 teams of agents to participate in getting the word out about its new small car. Interested parties can apply via video on fiestamovement.com between now and January 31. Round two begins in mid-February. Winning contestants will need to be "socially vibrant" and "in-tune with the latest happenings in their neighborhood." Winners will be chosen based on public reaction to their video presentations... though it probably wouldn't hurt to look young and Millenialish. Hit the jump to check out Ford's official press release.



[Source: Ford]

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LA 2009: Hands on with the Hughes/Mercedes-Benz' new telematics apps



Hughes Telematics recently announced its partnership with Mercedes-Benz on the automaker's new line of "mbrace" mobile telematics solutions. The system, which connects mbrace-equipped vehicles with an app installed on the user's Apple iPhone or RIM Blackberry, allows people to lock and unlock their doors, contact roadside assistance, get in touch with a local dealer or find their vehicle in a crowded parking lot. It's a relatively trick technology that we spent some time with at the LA Auto Show, and there's plenty of potential on the horizon.

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LA 2009: Galpin Motors makes up for Aston Martin no-show, brings the whole lineup


Galpin Aston Martin at the 2009 Los Angeles Auto Show - Click above for a high-res image gallery

It's been a meager LA Auto Show this year for exotic cars. Many didn't even show up, including Ferrari, Lamborghini, and Bentley. Aston Martin wasn't on the list as well, but to our surprise their full line of cars was on display. Apparently Galpin Motors decided to pick up the slack and brought a decent selection of the inventory from the Van Nuys, CA showroom. We generally don't think of Aston Martin when we hear about Galpin, but the world's largest Ford dealer also has an impressive showroom for the British marque. In fact, it's where we were able to get up close and personal with the Aston Martin One-77.

Beau Boeckmann, Vice President of Galpin Motors, told us that they considered the show important enough for their Aston Martin sales to make the investment. This makes us wonder how the absence of Ferrari, Lamborghini and the like will impact local dealers. If so, we can see many following Galpin's lead and bringing cars next year like many of the regional shows. Only time will tell, but we can't imagine the exotic car manufacturers staying away from the auto show in one of their most important markets for too long.



Photos copyright ©2009 Drew Phillips / Weblogs, Inc.

Inside Line editors pick their 'Most Wanted' for 2010 - do you agree?


Inside Line Most Wanted 2010 – Click above for high-res image gallery

We love award season, even if it is a bit tough to keep up with them all. Motor Trend has a set of golden calipers for its Car, Truck and SUV of the Year winners. Car and Driver has its 10Best. Automobile has the, well, the Automobile of the Year. Then there's Edmunds Inside Line and its six Most Wanted winners. Sure, Most Wanted doesn't enjoy the same sort of name recognition as the aforementioned awards, but at the very least, we tend to like the vehicles IL picks as their favorites. We also appreciate the fact that their selection process isn't exactly chock-full of rules. If they tested the vehicle before November 1, 2009, then it's eligible for Inside Line's six shooter. The only award category that truly stands out is the "Instant Classic," an award won over the last two years by the Audi R8 and the Nissan GT-R, respectively.

This year's list didn't have quite the raw power of last year's winners, but we can definitely see where the final six could be considered big fun on four wheels. The big winner is the 2010 Ford Mustang Shelby GT500. The 540-horsepower pony car picked up IL's Instant Classic award for being such a willing dance partner – even at 3,900 pounds. In fact, Blue Oval badges dominate this year's Most Wanted list, as the EcoBoost'd Flex and the wicked cool F-150 SVT Raptor made the final cut. Porsche scored with its new Panamera, while Audi found its way back on the list with the R8 V10. The cheap thrills Mazda3 rounds out this year's list. Click on the gallery below to check out Inside Line's Most Wanted winners in our high-res gallery, then let us know if you agree with their findings by leaving a note in 'Comments.'



[Source: Inside Line]

LA 2009: Audi A3 TDI named 2010 Green Car of the Year in diesel repeat


Audi A3 TDI - Click above for high-res image gallery

At the LA Auto Show this morning, the Audi A3 TDI was crowned the 2010 Green Car of the Year, wresting the title away from last year's winner, the Volkswagen Jetta TDI. Even though three hybrids made this year's list of finalists, the A3's win marks the second year in a row that a TDI diesel car took top honors in the Green Car Journal competition.

The judges selection kind of meshes with AutoblogGreen readers, who overwhelmingly picked the VW Golf TDI from the list of five finalists. The other contenders were the Honda Insight, the Mercury Milan Hybrid (we still don't get why this car beat out the better-selling and nearly identical Ford Fusion Hybrid) and the Toyota Prius.

Each year, Green Car Journal picks the five finalists and then hands over selection duties to celebrity jurors (Jay Leno, Carroll Shelby, and the Sierra Club's Carl Pope, to name a few). During the award ceremony, Green Car Journal editor Ron Cogan said that the five finalists are notable because they are all mainstream vehicles that are available today. They exist because that's what the market is asking for. Whaddya think? Is the A3 TDI this year's rightful Green Car of the Year?



[Source: Green Car Journal]

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Suzuki's Kizashi Test Drive Challenge offers $100 to Audi A4 and Acura TSX buyers

2010 Suzuki Kizashi – Click above for high-res image gallery

It's best to aim high, right? While most of the automotive world (ourselves included) are busy comparing the rather wonderful Suzuki Kizashi with logical competitors like the Volkswagen Jetta – not to mention larger cars like the Honda Accord, Mazda6 and Ford Fusion – it seems the Japanese automaker itself has its sights set a bit higher... all the way up to the Audi A4 and Acura TSX, point of fact.

Called the "Kizashi Test Drive Challenge" incentive program, Suzuki is offering sport sedan buyers $100 if they test drive the Kizashi first and still end up purchasing either a 2010 Audi A4 2.0T or four-cylinder 2010 Acura TSX within 10 days of the test drive. The program ends runs through January 31, 2010. Says Koichi Suzuki, executive vice president of American Suzuki Automotive Operations:
With styling, performance characteristics, luxury features and a new advanced All-Wheel-Drive system on par with the Audi A4 and Acura TSX, we're excited to extend this unique offer to consumers across the country, providing potential sport sedan buyers another reason to consider the all-new Kizashi-at a substantial savings. We're definitely putting Kizashi's premium without the premium moniker to the test.
Like we said, aim high. Read the full set of terms and conditions in the complete press release pasted after the jump.



Photos copyright ©2009 Jonny Lieberman / Weblogs, Inc.

[Source: Suzuki]

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LA 2009: Bye-bye boxy, hello 2010 Hyundai Tucson

2010 Hyundai Tucson - Click above for high-res image gallery

Hyundai just took the wraps off their all new 2010 Tucson CUV. A right-sized (i.e. compact) crossover designed in Frankfurt, Germany – as opposed to the California designed Sonata we saw yesterday – but still uses Hyundai's new design language, the oddly named Fluidic Sculpture. Like the Sonata, the new bigger-yet-lighter Tuscon (61 pounds, to be precise) has been designed to convey a sense of motion. Of course, whether they succeeded or not is up to the beholder's eye.

Hyundai feels that the compact CUV market is growing (as does the rest of the industry), however the small crossover buyer is changing. Used to be that when people shopped for say a Tucson, it was because they couldn't afford an Excursion. No more. The new small CUV buyer expects a higher level of comfort and refinement from their little truck-like rides. If what Hyundai's peddling proves true, the Tucson's impressive list of standard bells and/or whistles fits this projected market to a tee (see the press release for the full lowdown).

The most impressive Tuscon attribute is in likelihood its frugal MPG rating. 23 miles per gallon in the city, 31 at highway speeds. In addition to the slight weight reduction, the Tucson achieves these numbers via innovations such as a switch away from parasitic hydraulic power-steering in favor of an electric system. There's also an all new six-speed automatic that uses 62 fewer parts than the outgoing five-speed. Interestingly, the new slusher is built fully in house by Hyundai.

The engine of course contributes to the good-for-a-CUV mileage. The new Tucson comes with a 2.4-liter Theta II four-cylinder that produces 176 hp and 168 lb-ft of torque. You will notice that the Tucson does not come with the more powerful Gasoline Direct-Injection (GDI) Theta II that ships with the new Sonata. We asked Hyundai if a future iteration of the Tucson (say the 2011) would in fact receive the GDI motor. "That's a logical conclusion."

We also asked if the turbocharged GDI motor would make it into the Tuscon. "It would fit." We then asked if we'll see a hybrid version as the new Sonata will eventually show up in gas-electric guise. "No comment." Then after a pause, "We all have to get to 35.5 mpg." Finally, we asked if we'd see an all-electric version of the Tucson. We received another "No comment," but Hyundai North America President and CEO John Krafcik did state that they will be selling an electric car in the States. As to when, "Not next year." Read the press release, after the jump.



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Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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  • LA 2009: Scion xB Release Series 7.0
  • LA 2009: 2011 Ford Fiesta
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  • LA 2009: 2011 Toyota Sienna
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