Alfa Romeo was in the news this week, and for once, it didn't involve another rumor the brand was going to be sold off to the highest bidder.
In a strong signal of support, Fiat Chrysler Automobiles moved to reinforce Alfa with a new head of North American operations, Reid Bigland.
Quite the opposite. In a strong signal of support, Fiat Chrysler Automobiles moved to reinforce Alfa with a new head of North American operations, Reid Bigland, who had been in charge of the Ram division. Harald Wester remains global CEO of Alfa and Maserati.
It's a significant move, as Bigland has been considered a rising star within the Fiat-Chrysler conglomerate, and pulling him away from the important Ram business was not a decision made lightly. At first blush, it even seems questionable, as Alfa has only one car, the 4C, that's about to go on sale in America.
But that will change – or at least FCA says it will – in short order.