Chemical giant BASF is getting mighty philosophical in its 2014 report Under the Radar, predicting the popular automotive colors of the 2018 model year. The company believes that the US is embracing "the unpretentious beauty of the 'flyover states," and the country is also returning to normalcy after the hard recessions. "Noting many political, societal and technological references, we realized that the 'flyover states' and the Rust Belt regions are becoming increasingly productive in our post-Recession era," said Paul Czornij, Technical Manager for the BASF Color Excellence group in the study.
Whether you think its fair to lump people from Billings, MT, and Akron, OH together into a homogenous group as flyover states, you still have to love some of the names of the colors BASF anticipates becoming popular (examples right). La Garra Charrua is a prairie-inspired blue. Haymaker is a light, burnt orange type of color, which is rather similar to what Ford already offers on the Focus ST. Fitted Green is a light green. Gray Elevator is a darker shade, and finally Take 10,000 is a brown with some sparkle to it.
Autoblog interviewed Czornij earlier this year. Four years ago, he predicted earthy colors like deep orangish reds would make a comeback, and they showed up on a variety of models, at least for show cars. At the time, he also predicted that the leaks from Edward Snowden would cause Americans' to choose colors with trustworthy connotations like blues and greens. Previous years' studies also anticipated the rise of greens and browns. These forecasts are still somewhat reflected in the 2014 report. Scroll down to read more about BASF's automotive prophesies.