BMW obviously builds motorcycles, and Volkswagen Group owns Ducati. Now, fellow German automaker Daimler is hopping into the two-wheel game by buying a 25-percent stake in Italian sportbike maker MV Agusta for an undisclosed price.
According to Daimler's press release, its Mercedes-AMG division is actually the one that's going to be working with MV Agusta in a "long-term partnership," including coordinated marketing and sales. The automaker is also appointing a member to the motorcycle company's board of directors. At this time, there's no mention of actually co-developing models together, though.
"MV Agusta and Mercedes-AMG are a perfect brand fit: Two complementary companies that stand for design, high performance and excellence. Mercedes-AMG will help MV Agusta to further expand globally and to accelerate our growth," said MV Agusta president and CEO Giovanni Castiglioni in Daimler's announcement.
The support of a huge automaker like Daimler might be the jolt that MV Agusta needs at the moment. The company was founded in 1945 and built a reputation for crafting racing-winning motorcycles. However, in recent years things have been tough. Harley-Davidson wasn't able to turn the situation around, and the bike maker has been searching for a buyer for much of this year. First, Fiat was rumored to be interested. More recently, Daimler was reported to be considering purchasing a minority stake. Apparently, that deal worked out in the end. Scroll down to read the official announcement of the purchase.