For years now, video game makers (and their marketing teams, more than likely) have sought to amp up the excitement of their new releases with wild and lavish special edition packages. Our own Call of Duty Prestige Master, John Neff, is sure to remember the functional night vision goggles that shipped with CoD's Modern Warfare 2, and the radio-controlled "surveillance vehicle" that was packed in with Black Ops. The monstrous Halo franchise has offered special edition games in a Master Chief head and with a massive set of action figures, and, closer to home, our copy of Gran Turismo 5 came complete with a lovely 1:43 scale Nissan GT-R Spec V (and book... yawn).
But certainly we've seen nothing that can compete with the recently announced, UK-only special edition of the upcoming Grid 2 title from Codemasters and Briggs Automotive Company (better known as BAC).
For the reasonable sum of just 125,000 British pounds (around $189,000), the Grid 2: Mono Edition can be yours. That's right, a little less than a new Porsche 911 Turbo S, you can have a copy of Grid 2 complete with original artwork, a brand new Playstation 3, a tour of the BAC factory, a Grid 2-branded racing helmet, a full racing suit with boots and gloves, and, you guessed it, a G2-liveried BAC Mono. That's right – buy a video game, get a racecar.
At least that's how Codemasters is spinning it. In the attached press release, it claims that Grid 2: Mono Edition will set the Guinness World Record for "Most Expensive Video Game Commercial Available – Special Edition." Our request for a playable demo is in the mail, Codemasters.