While outselling Ford for many years prior to World War II, GM's entry-level division didn't really hit its stride 'til the mid-'50s, when now-iconic designs were powered by a new, lightweight V8. At that point everyone, including singer Dinah Shore, wanted to see the USA (or, at a minimum, Route 66) in their Chevrolet. With its Corvette Chevy had a performance base, and in the '60s that only grew larger with Super Sport variants of its Chevelle, Camaro and Impala. Like most domestic manufacturers, Chevrolet was caught flat-footed in the aftermath of the first OPEC crisis in 1973, followed by the influx of low-priced, reliable Asian imports.

In the years following GM's 2009 bankruptcy, Chevrolet and its customers have enjoyed a resurgence of consumer-focused product, much better build quality and significantly enhanced performance. Most affordable is arguably a 3-way tie; Chevy's Spark is the smallest and cheapest, but both Sonic and the all-new Cruze are comfortably under $20K. And if seeking a fun-to-drive package, Corvette and Camaro can provide it, starting with the base Camaro at around $25K. As you'd guess, the Silverado pickup is the best seller, while performance variants of the Corvette are the most expensive. Finally, Chevy is keeping the diesel 'flame' relevant with the oil burners under the hood of both its midsize Colorado pickup and (for model year 2018) Cruze, while attracting eco enthusiasts with the all-electric Bolt and plug-in Volt.


2017 Chevrolet Impala
2017 Chevrolet Impala
MSRP:
$27,300
Engine:
2.5L I-4
MPG:
22 City / 30 HWY
2017 Chevrolet Camaro
2017 Chevrolet Camaro
MSRP:
$26,600
Engine:
2.0L I-4
MPG:
22 City / 31 HWY
2017 Chevrolet Corvette
2017 Chevrolet Corvette
MSRP:
$55,450
Engine:
6.2L V-8
MPG:
17 City / 29 HWY
2017 Chevrolet Equinox
2017 Chevrolet Equinox
MSRP:
$23,100
Engine:
2.4L I-4
MPG:
21 City / 31 HWY
2017 Chevrolet Traverse
2017 Chevrolet Traverse
MSRP:
$28,700
Engine:
3.6L V-6
MPG:
15 City / 22 HWY
2016 Chevrolet Malibu
2016 Chevrolet Malibu
MSRP:
$21,625
Engine:
1.5L I-4
MPG:
27 City / 37 HWY
GM could 'lose' $9,000 on every Chevy Bolt it sells

But naturally, it's not quite that simple.

Blame California.
Riding along in the new Chevrolet Colorado ZR2 at the LA Auto Show

Riding in a truck this important is a poor substitute for driving it, but it wows nonetheless.

The Multimatic shocks are impressive on paper, and as it turns out, in action too.
The 2017 Chevy Colorado ZR2 has a supercar suspension. Here's how it works

Multimatic lends its expertise to make Colorado more capable.
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For Sale

2015 Chevrolet Cruze
$14,815 / 23,343 miles / CA
2015 Chevrolet Sonic
$12,899 / 15,270 miles / CA
2012 Chevrolet Malibu
$10,977 / 69,141 miles / CA
Riding along in the new Chevrolet Colorado ZR2 at the LA Auto Show

Riding in a truck this important is a poor substitute for driving it, but it wows nonetheless.

The Multimatic shocks are impressive on paper, and as it turns out, in action too.
The right way to order a Camaro | 2017 Chevrolet Camaro 1LE First Drive
We drive the sixth-gen Camaro 1LE, the latest track and handling package available for the SS and now the V6 Camaro. It doesn't disappoint.
The newest old truck | Legacy Chevrolet NAPCO 4x4 Conversion First Drive
We drive Legacy's NAPCO Chevrolet 4x4 Conversion recreation, an old truck with modern components like a GM small-block V8 create motor.
Room and a better view | 2017 Chevrolet Cruze Hatchback First Drive
We drive the 2017 Chevrolet Cruze hatchback, the first five-door Cruze offered in the US market. It's a lot like the comfy sedan, just with extra room.
GM recalls 3.6 million vehicles for airbag-software problems

A defect in a module that controls airbags and pretensioners may prevent those features from activating in a crash.
Chevy recalls 317k Sonic, Trax, and Spark over key chime

Don't forget to take your key out of the ignition... duh.

317,572 examples of the Chevy Sonic, Trax, and Spark may fail to warn the driver that the key's still in the ignition ten minutes after parking, increasing the risk of theft – and prompting a recall.
GM seatbelt recall affects over 1m Silverados and Sierras

Seatbelts in Silverados and Sierras could fail. There's also a stop sale on some trucks still at dealers.