The new book of Genesis isn't Old Testament. Rather, it was written by Honda, Toyota and Nissan in the '80s. Then, all three Japanese automakers were seeking a way into the profit-laden luxury category dominated - at the time - by Cadillac, Mercedes and BMW. That the Japanese succeeded, with their Acura, Lexus and Infiniti brands, is well documented. And Hyundai hopes to repeat that success with its new luxury offering, formally established as Genesis in 2016.
Initially introduced as upmarket models within the Hyundai showroom, Genesis as a distinct brand launched with new variants of the Equus sedan, now dubbed G90, along with what was simply the Genesis sedan, now identified as G80. By the end of the decade Genesis intends to offer both a 3-Series competitor and a upscale crossover. At this point we're hard-pressed to identify a 'most popular' or 'most fun to drive', but a Genesis should be fun to own, with a transparent buying process and long-term, worry-free warranty.
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