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Lincoln News

Lincoln is the domestic luxury vehicle brand of Ford Motor Company. Founded in 1917 by Henry Leland, the company was purchased by Ford in 1922 and has remained under its control ever since.

Lincoln Vehicles:

Indicates a Reviewed Model
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    Lincoln
    Official: 2015 Ford F-150 named Truck of Texas, Lincoln and Jeep also awarded at Truck Rodeo
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    The Ford Motor Company has a lot of reasons to celebrate after winning eight categories in this year's Texas Auto Writers Association's annual Truck Rodeo. Most important among them, the Blue Oval's latest 2015 Ford F-150 earned the prestigious Truck of Texas award, ending the Ram 1500's two-year winning streak. The 2015 Lincoln MKC also grabbed the honor ...

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    Lincoln
    Report: Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]
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    You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC. The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, ...

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    Lincoln
    Report: Is Lincoln MKC cutting into Cadillac SRX sales?
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    The two big American luxury brands of Cadillac and Lincoln are on surprisingly similar paths at the moment with both divisions hoping to redefine themselves and grow popularity. They're still early in the process with no clear winner yet, but things might actually be looking up for Lincoln's latest model, according to a monthly sales analysis from The ...

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    Lincoln
    Official: NHTSA will investigate some Ford Fusion, Lincoln MKZ models for power steering issue
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    The National Highway Traffic Safety Administration is opening an investigation into the 2010-2012 Ford Fusion, Fusion Hybrid and Lincoln MKZ, the 2012 MKZ Hybrid and 2011 Mercury Milan because the agency has hundreds of complaints of electric power steering failure in these models. According to NHTSA's data, it has received 508 complaints of the power ...

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    Lincoln
    Video: Ellen DeGeneres sends up Matthew McConaughey's Lincoln ad
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    Lincoln had to have known that when it released its new ad campaign for the new MKC with Matthew McConaughey, it would open itself up to a bit of good old fashioned ridicule. The television commercial was, after all, good for a laugh or two. And true to their mission, talk show hosts haven't missed the opportunity to have a little fun at Lincoln's and ...

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    Lincoln
    Recalls: Ford recalling 850,000 cars and SUVs for airbag issues
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    Ford has announced a major recall of 850,000 vehicles from model years 2013 and 2014 due to a problem with the "restraints control module." According to Ford, a short circuit could develop in the module, causing the airbag warning light to illuminate. In more severe cases, dependent on where the short develops, the airbags and seatbelt pre-tensioners may ...

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    Lincoln
    Auctions: 2002 Lincoln Continental concept should've made production, headed for auction instead
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    It seems like the retro design aesthetic in autos might be petering out, with even a former poster child like the Ford Mustang taking a step in a more modern direction. Sometimes those updates of old-school models really worked well, though. Just take a look above at the Lincoln Continental concept from 2002 that took the extruded shape of the 1960s ...

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    Lincoln
    Official: Lincoln's first shipment of cars arrives in China
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    It has been two years since Lincoln first announced its plans to expand into China, and the first models destined for sale in the giant automotive market just came off the boat in Shanghai on September 10. It's going to be a few weeks before Chinese buyers actually have the chance to get behind the wheel, though. The first two models being offered to ...

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    Lincoln
    First Drive: 2015 Lincoln Navigator
    EcoBoost Authority Does What It Can To Mask An Aging Package 1410796620

    Typically, when I approach a new vehicle launch, it's with a degree of optimism. Nowadays, we just expect that every new vehicle will pose a legitimate challenge to segment leaders. Mid-cycle refreshes, meanwhile, have taken on a greater degree of importance, as customers' preferences for the freshest vehicles remains strong and automakers rush to keep ...

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    Lincoln
    Video: Conan O'Brien takes McConaughey's Lincoln ad to its logical conclusion
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    We all had to see this coming. Conan O'Brien has released a parody of Matthew McConaughey's new ads for the 2015 Lincoln MKC and remixed them with lines from one of his most critically acclaimed recent roles. The now much darker commercial probably isn't how Lincoln would prefer the MKC to be marketed, but really in a few of the actual ads, McConaughey ...

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    Lincoln
    Video: Lincoln debuts MKC ads starring Matthew McConaughey
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    Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about ...

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    Lincoln
    Report: Ford hybrid sales rebound following MPG controversy
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    Ford hybrid customers apparently have very short memories. With two EPA fuel economy reratings in the last year, sales of the C-Max, Fusion Hybrid and Lincoln MKZ haven't been too terribly dented, Ward's Auto reports. All three vehicles saw sales dips following the August 2013 rerating, although sales of the MKZ Hybrid had begun to rebound as early as ...

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    Lincoln
    Official: Lincoln trumpets $129M investment, 300 new jobs in Louisville for MKC
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    Remember when we used to talk about how close Lincoln was to being axed and how it seemed any day now the Grim Reaper would use it as a car service back to the grave? Last time we did it was, oh, not even a month ago. What a difference 27 days makes: Ford and Lincoln are trumpeting a $129M investment in the Louisville Assembly Plant that builds the ...

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    Lincoln
    Official: Matthew McConaughey dusts off his Lincoln Lawyer jacket [w/videos]
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    Alright, alright, alright. Easygoing Texan Matthew McConaughey has enjoyed a career renaissance recently with critically acclaimed roles in Dallas Buyers Club and True Detective, and the actor has just signed a multi-year deal with Lincoln to become the luxury brand's spokesperson. The first ads starring McConaughey should hit televisions and the internet ...

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    Lincoln
    Report: Lincoln Navigator facelift only has to last until 2016 replacement
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    The Navigator is not only Lincoln's longest-serving nameplate – dating back to 1998 when the final Town Car was introduced – but it's also the oldest model still in the brand's portfolio. The current Navigator arrived on the market in 2007, and underwent a refresh just a few months ago for the 2015 model year. The updates were subtle, but if ...

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    Lincoln
    Recalls: Ford issues four recalls covering 163k vehicles
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    Recalls! 2014 will be forever remembered as the year that automakers went recall crazy, with millions and millions of vehicles adding up to crush previous recall records well before the end of the year. Adding to that tally is Ford, which announced a call-back for 163,000 vehicles. Leading that charge are the 2.0-liter, EcoBoost four-cylinder engines of ...

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    Lincoln
    Official: Lincoln putting perfume on its sales
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    Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an ...

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    Lincoln
    Recalls: Ford recalls 83k Taurus and crossover models for halfshaft issue
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    Ford and the National Highway Traffic Safety Administration have issued a recall for some 83,250 vehicles in the US, for an issue with halfshafts. More specifically a "halfshaft retention circlip" might not have been properly installed on affected vehicles, with the result being halfshafts that may move improperly or disengage completely from the ...

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    Lincoln
    Official: Ford announces free brake pad offer if customers stop by dealers
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    These days, when you buy a new car, it's not unreasonable to expect a certain period of free maintenance to come along as well. Sometimes this is through the life of the warranty, in other cases a little less. But Ford Motor Company is going beyond those deals for at least one part of its cars. As of now, if you buy a set of Motorcraft brake pads for a ...

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    Lincoln
    Official: Ford's Galhotra succeeds Farley as head of Lincoln
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    Ford Motor Company is announcing a major personnel shakeup that could have a dramatic effect on the future of the Lincoln division. Kumar Galhotra (pictured above), currently vice president of engineering at Ford for all of its vehicles worldwide, is taking over as the president of the luxury brand on September 1, replacing Jim Farley. The automaker is ...

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