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Lincoln is the domestic luxury vehicle brand of Ford Motor Company. Founded in 1917 by Henry Leland, the company was purchased by Ford in 1922 and has remained under its control ever since.
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0Spy Shots: Lincoln MKC prototype caught partially covered, reveals some changes 1368560760
When Lincoln pulled the wraps off the MKC Concept at the Detroit Auto Show earlier this year, we said that the very attractive concept was going to closely mirror the production vehicle. With few exceptions, a clad prototype recently caught running on public roads seems to substantiate our statement. From what the pictures reveal, the disguised Lincoln ...
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Report: Farley says Lincoln learnings in China could influence brand in US 1368552540
Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the ...
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Report: Ford rethinking vehicle launch strategy 1367958420
With a new boss at the helm, Ford is looking at new ways to improve its vehicle launches in North America to prevent recent issues that have popped up with models like the Lincoln MKZ, Ford Escape and Ford Fusion. Speaking with Automotive News, Ford's new president of the Americas, Joe Hinrichs, revealed a few ways the automaker plans to avoid early build ...
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Neil Young fills up LincVolt, back from the dead, with cellulosic ethanol 1366933800
Long may you run, Neil. That's our take on reports of Rock n' Roll Hall of Famer Neil Young cruising around the country in his 1959 Lincoln Continental that's been converted to run on cellulosic ethanol, or biofuel made from wood, grass and non-edible parts of plants. Young recently showed off the LincVolt in Sioux Falls, SD, where the artist filled up ...
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Report: Ford's Jim Farley hints at Lincoln sales rebound 1366901880
If you're a fan of Lincoln, get ready for "a really great story" come May 1. That's how Ford marketing boss Jim Farley, in a call with analysts, characterized the coming April sales report for the MKZ. At the moment, there are probably few things that the executive VP could want more than a happy ending for the ballyhooed sedan that has made people cry ...
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Report: Ex-GM VP LaNeve takes over Lincoln ad agency 1365633120
Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM ...
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Opinion: Lincoln needs a farewell address, not a new marketing plan 1365547440
The trouble with Ford's Lincoln brand is that no one cares about it any more. Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO Ron Johnson was ousted. The two events are ...
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Report: Lincoln prepping MKZ re-launch? 1365089520
Launching an all-new car is no easy task. Case in point is the 2013 Lincoln MKZ, introduced with the fanfare of a major nationwide marketing campaign, including expensive Super Bowl ads, just as Ford was curbing production over potential quality issues. The resulting mess was nothing short of a nightmare for any automaker – customers visiting ...
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Podcast: Autoblog Podcast #327 1364943300
New York Auto Show, Jim Farley interview, 2014 Chevrolet Silverado fuel economy, Ford fuel economy app challenge Episode #327 of the Autoblog Podcast is here, and this week, Dan Roth, Zach Bowman and Jeff Ross talk about this year's New York Auto Show, Chevrolet's latest assault in the pickup truck fuel economy battle, and Ford's reward for developing a ...
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Recalls: Ford recalling select Taurus, Explorer and Lincoln MKS models over fuel tanks 1364756460
Ford is recalling certain 2012 Taurus, 2013 Explorer and 2012 Lincoln MKS models over fuel tank concerns. According to the National Highway Traffic Safety Administration, vehicles built between July 19, 2011 and March 15, 2012 may have been built with fuel tanks that have a "marginally sealed seam" on the side. Those seams may not provide the strength ...
