Kia, a subsidiary of Hyundai, began in the U.S. just over twenty years ago with two models, the Sephia subcomact sedan and the Sportage SUV. While neither model was fully ready for primetime in the U.S. at the time of their launch, their success was so much better than Hyundai's at its U.S. debut almost a decade earlier. With increased attention to both quality and the customer experience, Kia has grown quickly over its 20+ years in the U.S. market.

Of late, emphasis has been on improved product and vastly improved design. Even its least expensive offering, the Rio, offers a surplus of style for its under-$20K investment. The most popular Kia is the funk-infused Soul hatch, although the Optima, in any trim level, remains in high demand. Most expensive, by a wide margin, is Kia's K900. With an available V8 and rear-wheel drive, the K900 can quickly approach $60K.


2017 Kia Optima
2017 Kia Optima
MSRP:
$22,200
Engine:
2.4L I-4
MPG:
25 City / 36 HWY
2017 Kia Soul
2017 Kia Soul
MSRP:
$16,100
Engine:
1.6L I-4
MPG:
24 City / 30 HWY
2017 Kia K900
2017 Kia K900
MSRP:
$49,900
Engine:
3.8L V-6
MPG:
17 City / 25 HWY
2017 Kia Sorento
2017 Kia Sorento
MSRP:
$25,600
Engine:
2.4L I-4
MPG:
21 City / 28 HWY
2017 Kia Sportage
2017 Kia Sportage
MSRP:
$23,200
Engine:
2.4L I-4
MPG:
23 City / 30 HWY
2017 Kia Forte
2017 Kia Forte
MSRP:
$18,200
Engine:
2.0L I-4
MPG:
25 City / 34 HWY
Trump wants a trade deal, but South Korea doesn't want US cars

US brands are 1 percent of car sales in South Korea.
Trump encouraged by talk of 'a level playing field' on trade with South Korea

How might automakers like Hyundai and Kia be affected?

The U.S. goods trade deficit with South Korea has more than doubled since the U.S.-Korea free trade pact known as KORUS took effect in 2012.
Kia's quickest cruiser | 2018 Kia Stinger GT First Drive

Korea's new sports sedan signals a dramatic brand shift for Kia, and the Stinger GT is the first to reflect a new, more performance-oriented direction.
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2015 Kia Optima
$14,988 / 29,756 miles / CA
2016 Kia Soul
$14,999 / 37,507 miles / CA
2016 Kia Soul
$14,999 / 38,350 miles / CA
In the Kia Niro Super Bowl ad, no good deed goes unpunished

Environmental activism is hard, so why not just drive a hybrid?
2017 Kia Cadenza First Drive
We review Kia's large front-drive luxury car, which was redesigned for 2017. It's a strong competitor in a relatively unexciting segment of the market.
2017 Kia Sportage First Drive
There's nothing revolutionary or super exciting about the 2017 Sportage, and that's fine. Kia's midsize CUV continues to be competent and well-rounded.
2016 Kia Optima SX Limited Quick Spin
The 2016 Kia Optima has clean styling and a comfortable, quiet ride. It should be a far bigger standout in its crowded segment.
Feds open investigation into recall of 1.7M Hyundais, Kias

Timeliness and scope of recalls in question.
Kia recalls 98,000 Sedona minivans for suspension corrosion

This is the second time these minivans have been recalled for this issue.

This is the second time Kia has recalled its Sedona minivan for corroded front lower control arms.
Kia Sedona and Hyundai Tucson recalled for hood latches

219,800 examples of the Kia Sedona and another 81,000 of the Hyundai Tuscon are being recalled in two separate campaigns to fix their secondary hood latches.