Kia, a subsidiary of Hyundai, began in the U.S. just over twenty years ago with two models, the Sephia subcomact sedan and the Sportage SUV. While neither model was fully ready for primetime in the U.S. at the time of their launch, their success was so much better than Hyundai's at its U.S. debut almost a decade earlier. With increased attention to both quality and the customer experience, Kia has grown quickly over its 20+ years in the U.S. market.
Of late, emphasis has been on improved product and vastly improved design. Even its least expensive offering, the Rio, offers a surplus of style for its under-$20K investment. The most popular Kia is the funk-infused Soul hatch, although the Optima, in any trim level, remains in high demand. Most expensive, by a wide margin, is Kia's K900. With an available V8 and rear-wheel drive, the K900 can quickly approach $60K.
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