Introduced to the U.S. market in 1989, Toyota's upmarket Lexus hit the ground running with styling inspired by Mercedes, comfort suggested by Cadillac and quality mandated by Toyota. And while essentially a one model franchise (the Camry-based ES 250 was a non-factor), it has grown into a multi-faceted marque offering a wide range of sedans, coupes, crossovers and SUVs.
While staid (some might call it 'bland') design hasn't impacted its success, today's Lexus exec team has called for more aggressive styling. What is described as a 'spindle grille' and overtly angular sheetmetal have spread across the entire lineup, from the entry-level IS sedan to the LX 570 SUV. And the styling affectation is not without its critics. With that, the Camry-esque ES and RX crossover are the most popular, the new RC lineup certainly the most fun to pilot, and 'most expensive' is a toss-up between the LX 570 and LS luxury 4-door. It's a broad-based lineup, with an enviable reputation for customer care both during and after the sale.
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