Initially designed as a General Purpose runabout for the U.S. military, the first CJ (Civilian Jeep) appeared immediately after World War II. Initiallly used by farmers, hunters and fishermen, Jeep didn't begin to attain widespread popularity until management introduced the Cherokee, arguably the first SUV to become, based on its sales volume and growing awareness, a Jeep product with mass appeal. Since then Jeep has established a more significant presence with the upmarket Grand Cherokee, entry-level Patriot and Compass and - of course - ongoing updates to its iconic CJ-derived Wrangler.
As part of FCA (Fiat Chrysler Automobiles) Jeep is enjoying a growing international prominence. And to that end, one of its most popular models, the Renegade, is built at a plant in Italy. Jeep's Wrangler remains the most popular, while the offroad-oriented Renegade Trailhawk, to be joined by a Grand Cherokee Trailhawk for '17, is probably the most fun Jeep to drive. And if you haven't visited a Jeep showroom in a decade or two, brace yourself; upmarket versions of the Grand Cherokee (SRT Night) can cost $60,000+.
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