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Lamborghini joins the rest of us misfits, offers podcasts on iTunes

Does Ferrari lower itself to do a podcast? No – and you could argue that it doesn't need to. Lamborghini has always had a knack for forging its own way, and rather than acting aloof, it's inviting everyone into the cult of the brand. The big tent that Lamborghini's erected in the iTunes store is called "The World of Lamborghini," and it strikes us a a very smart marketing move.