Ford, GM and Ram are all throwing down.
Cadillac is once again defending its full-size luxury Escalade SUV from assault by the hot-selling Lincoln Navigator, offering $10,000 discounts to some current customers to keep them from switching brands.
"Daimler is the first company to state explicitly how much electric vehicles are going to hurt margins."
Texas had discontinued the state-funded electric vehicle perk in 2015.
Incentives and the yen are to blame.
DETROIT (Reuters) - U.S. auto sales in April likely fell almost 2 percent from a year earlier, with consumer discounts remaining at levels high enough to threaten the industry's long-term health, industry consultants J.D. Power and LMC Automotive said on Tuesday. The consultancies also lowered their full-year 2017 forecast for new vehicle sales to 17.5 million units, from a previous forecast of 17.6 million. April U.S. new vehicle sales will be about 1.48 million units, a drop of nearly 2 perc
There might be life after incentives.
Navigation, backup camera, memory seats are now optional on German's Model S.
Germans buy about 1,800 EVs and PHEVs during the first month of government's incentive program.
German plan will fund as much as $4,500 in perks for those who buy electric vehicles.
The German government wants to have 50,000 EVs on its roads by 2020, and it may call for a ten-year moratorium on EV vehicle taxes to do it.
Hybrids, plug-ins accounted for more than 60 percent of Norway's new vehicles last month.
Low- to moderate-income EV buyers get an extra $1,500 in rebates, while rebates cease to exist for the highest-income earners.
EV drivers in Norway may lose some of their privileges under new proposals.
The German government is considering a 5,000-euro perk for buyers of electric vehicles, and may ask automakers to help foot the bill.
California will begin its income-based plug-in and EV incentives in March, which will end the financial aid for the state's wealthiest green vehicle buyers but more money for lower income customers.