Right now, automakers are just beginning to grasp the potential of wearables to facilitate driver-vehicle interaction. The next step? Evolve beyond the wearable entirely.
Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
Back in September, reports started rolling in that Amazon would get into the auto sales business after a promo for the Nissan Versa Note appeared on the online retailer's page. That link didn't actually sell a car, but instead acted as a referral service for potential customers, linking them up with dealers. A recent image that's been floating around on Reddit and that was picked up by The Huffington Post, though, has us wondering if Amazon has dived into the actual business of selling cars, rat
Amazon dominates the online retail space by offering a massive selection, competitive prices and fast, affordable shipping--not to mention personalized ads that seem to know what you want before you even realize it. But one thing Amazon can't compete with is the immediacy of a brick and mortar location. After all, what could be faster than hopping in your car and driving to the store?
Maybe so. The online retailer and digital media monolith recently announced the Amazon Cloud Player, an application for Ford Sync that allows users to stream media from their Amazon Cloud account directly to a Ford vehicle. This foray into automotive technology got the minds at Gigaom.com thinking about what could be next for Amazon. As Kevin Fitchard writes, the logical step is to make audio versions of your Kindle library selections available in your car. As he points out, Amazon has already l