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BMW introduces us to the Poucan, Luffalo and Zorse

When it's not congratulating itself on how sweet its current lineup is, BMW is having a good old nostalgic ego stroke about the company's past creations. And the automaker gets pretty snooty when you start willy nilly bolting aftermarket parts to their Uber Autos Aaron Richardson

BMW drops "Ultimate Driving Machine"

BMW has used the tagline "Ultimate Driving Machine" for 31 years. During that time its sales in the U.S. have gone from 15,007 units in 1974 the year before the ad slogan began to 266,200 units in 2005. While producing outstanding automobiles during that time may have something to do with the brand's success, no doubt the tagline is considered one of the best in the automotive biz (See Poll Results: Best T