It would be a fitting title for the MKZ.
GM wants the rights to one of its famous Corvette monikers.
Buick now holds the trademark on Sport Touring for the Regal and LaCrosse sedans. The filing might suggest a future trim level or special edition for the models.
Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Here's a list of 10 we want to see go from paperwork to production reality.
Porsche AG is known for vigorously defending its intellectual property. It's understandable, as the company has spent more than half a century building its performance-oriented automotive brand around design patents, logos, and the company's familiar vehicle nomenclature. Crocs, Inc., on the other hand, is a shoe manufacturer credited with introducing the world to low-cost injection-molded foam footwear. Crocs does not build cars... um, thankfully.