Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
- David Kiley
- Jul 31, 2012
No, not Joel Ewanick. Mark LaNeve, who formerly ran General Motors' Cadillac division, and then went on to head sales and marketing, has turned up as chief operating officer of Team Detroit, Ford's global ad agency based in Dearborn.
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