16 Articles
GM names Susan Docherty GM VP of International Operations, Sales and Marketing

Susan Docherty is continuing her tour of General Motors' vice president offices. The 47-year-old executive has spent time both as the company's vice president of U.S. marketing and the VP of U.S. sales during her career with the Detroit-based automaker, but as of June 1, 2010, Docherty will get the new title of Vice President of International Operational Sales, Marketing and Aftersale

Docherty replaced as VP of marketing at GM

After yet another round of musical chairs amongst General Motors' executives, Susan Docherty will be removed from her position as vice president of marketing later this month. With just over six months behind her in the current job, Docherty will be given a new position within GM, which the automaker says it will announce in the near future. Rumors of Docherty's removal had been speculated for a while now, especially after her Steven J. Ewing

Cadillac resurrecting Art & Science ad campaign

When the first-generation Cadillac CTS went on sale in 2003, the brand-revitalizing sedan incorporated a new design language that General Motors called "Art & Science." The idea behind the new design language was to ""incorporates sharp, sheer forms and crisp edges - a form vocabulary that expresses bold, high-technology design and invokes the technology used to design it." The design ca

Sweeney takes over Buick/GMC general manager duties

For the third time in two months, General Motors has a new Buick/GMC general manager, this time hiring longtime employee Brian Sweeney to the high-profile post. Sweeney gets the job one week after Michael RIchards quit after just nine days on the job.

GM: Chevy Volt Dance a major marketing gaffe? Sure. Let's move on.

It's no secret that General Motors' Chevrolet Volt song and dance (ignoring the obvious jokes here...) have brought the automaker's marketing department some much-deserved flack. In case you've been living under a rock for the past few days, we'll recap: GM commissioned a song to explain some of the finer points o

GM: Chevy Volt Dance a major marketing gaffe? Sure. Let's move on.

It's no secret that General Motors' Chevrolet Volt Song and Dance (ignoring the obvious jokes here...) have brought the automaker's marketing department some much-deserved flack. In case you've been living under a rock for the past few days, we'll recap: GM commissioned a song to explain some of the finer points

Michael Richards named Buick GMC general manager

Fritz Henderson's unexpected resignation may have taken top billing today, but it wasn't the only move announced by General Motors today. Michael Richards has been named the new General Manager of Buick GMC effective immediately, with the automaker looking from outside the company to fill the roll. Richards replaces Susan Docherty, who was Chris Shunk

REPORT: GM offering special discounts to rejected franchise customers, move angers dealer group

Realizing that one of its keys to survival is retaining existing owners, General Motors is proactively enticing nearly one million customers – those loyal to now-closed dealerships – with significant financial incentives. According to Automotive News, GM started sending 950,000 letters out last week to customers of stores which have shut down or lost a brand franchise. Included in the correspondence are $1,000 to $2,000 discounts towards purchasing vehicles from one of GM's

REPORT: All GM brands to go on sale this week

The holidays are coming and everything must go! So says GM's VP of sales Susan Docherty. "All of our efforts will be to sell down our remaining 2009 inventory." Docherty is expecting all the 2009 cars to be cleared out by January, 2010. The big sales, starting this week, each get their own names. Chevy is having a "Red Tag Sale," Buick-GMC are going with "Holiday Event" and tip of the top Caddy is using, "Seasons Best."

Fritz picks Susan Docherty to replace LaNeve

Just last week we were chatting with Buick GMC General Manager Susan Docherty on the GM Fastlane Blog about our lack of confidence in the 2010 GMC Terrain, and now she's moved up to GM's Vice President of US sales. Docherty will replace the soon to be departed Mark LeNeve as sales VP and one of the G

GM's Docherty says 'No' to Pontiac G8-based Buick Grand National, promises two more sedans

Susan Docherty, General Manager of Buick and GMC, recently made some time available for a General Motors Fastlane blog webchat to discuss the futures of her brands. Stating plainly that "every new product we launch must be a home run. No second chances," indicates that at least some GM employees realize that the automaker is not going to coast through this latest crisis of consumer confidence. The stakes are make-or-break for the company, and initial feedback from the new LaCrosse has b

REPORT: Stand-alone Buick, GMC dealers to be dualed, only 17k Pontiacs left

From a bird's eye view, bad old bankrupt General Motors' transition into the new, solvent "good GM" looks pretty much okay. From a marketing point of view, Chevrolet matches up well with Ford, Buick is akin to Mercury and Cadillac is the brand Lincoln would love to be. Or maybe Chevy matches up with Toyota, Buick with Lexus and Cadillac... er... point being, in some justifiable, mostly non-abstract way, those three brands make sense. But GMC? Every truck GMC sells (and all they sell is trucks) i

Bob Lutz unhappy with new Buick campaign?

Buick LaCrosse "Photo Shoot" ad - Click the image above to view the video after the jump