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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price

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Mazda ad showing Facebook updates while driving criticized by Senate committee [w/video]

Senate Commerce Committee Chairman Jay Rockefeller, D-WV, held an all-day summit on Thursday to discuss the dangers of using modern technology while driving, during which an ad that Mazda aired during the Super Bowl was used as an example of the worrisome future towards which we're headed. While seemingly innocuous at first glance, the ad, which can be John Neff

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Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the

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Carib Groups say Volkswagen Super Bowl Ad Not Racist

Superimposed Jamaican accent has angered many

Volkswagen's Super Bowl ad has been causing quite a stir since it was released. The commercial, which features the Beetle Turbo and a white, Minnesota man speaking with a Jamaican accent, has caused many to label the ad as "racist." But two Caribbean cultural groups have come forward to defend VW.

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S8 ad to air in NFL kickoff game tonight as Audi recommits to Super Bowl

Audi has pulled the covers back on the first ad for its S line ahead of the spot's launch during the NFL kickoff game this evening. The ad will serve as the country's first taste of a full host of S vehicles, and features the S8 adding a bit of spice to an otherwise droll errand run. Audi threw in a few themes from our favorite heist flicks to keep things interesting, and the videography is as sharp as we'

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GM pulls advertising from next Super Bowl after Facebook exit

The overhaul of General Motors' marketing battle plan isn't finished. The Wall Street Journal reports that Joel Ewanick, GM's global marketing chief, is giving the brand a hiatus from Super Bowl advertising, believing it's just got too expensive and that variety is called for. Thirty-second spots for next year's big game are projected to cost $3.8 million.

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Did Hyundai pull MPG claims from Super Bowl ad due to watchdog group pressure? [w/video]

Hyundai has been targeted by Consumer Watchdog, a non-profit advocacy organization, over the automaker's 40 mpg fuel efficiency claim on the Hyundai Elantra. The group says Elantra owners have seen fuel economy averages of 18 and 19 mpg instead of the the 29 mpg city and 40 mpg highway reported by Hyundai and the Zach Bowman

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Seinfeld dumps Porsche to promote Acura NSX during Super Bowl

How good will the upcoming return of the Acura NSX be? So good, apparently, that despite still being three years out, the supercar has converted well-known Porsche fan Jerry Seinfeld to worship at the altar of the NSX Concept.

Autoblog Podcast #216: Superbowl ads, Kubica crash and Honda NSX with Dave Kiley

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