The auto industry in the US is doing great in 2014. According to our latest By The Numbers report, the Seasonally Adjusted Sales Rate climbed in August to about 17.5 million units, the highest figure since 2006. However, when you scratch underneath the positive surface, the rosy situation might not be as good as it seems. There continues to be a concern among insiders and analysts that while sales are strong now, they might not be sustainable. To keep financial results looking encouraging, some
Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
Sub-prime borrowers are buying completely different cars than everyone else, at least according to data gathered by Carfinance.com. This financing company that specializes in helping "below-prime" borrowers finance their car purchases looked at data gathered from between October 2012 and March 2013. According to their numbers, the top 10 new cars bought by sub-prime borrowers during that time are as follows.